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Senior Student Recruitment Manager

1 month ago

Hanoi, Vietnam PERSOLKELLY Vietnam Full time

**POSITION PURPOSE**

The Senior Manager, Student Recruitment is responsible for the strategic oversight of student recruitment activities, strategies and plans across domestic and international audiences. The position oversees the development of innovative and integrated marketing and recruitment strategies, including communication, event management and outreach, across both domestic and international markets. The position provides leadership and supervision to teams of student recruitment professional staffs.

**AREAS OF RESPONSIBILITY**
- Student Recruitment & Sales Channel Development_
- Support the University's recruitment, retention, and marketing plans during implementation
- Analyze and assess student recruitment efforts in order to prioritize initiatives, particularly event attendance, that yield the highest return on investment.
- Create and keep up contact databases that can be used for marketing and joint venture work.
- Conduct market research to update competitors’ activities & learn how current and prospective students feel about our university and what they need and want in a school.
- Ability to work in a leadership team with the Marketing Manager for the overall Marketing and Sales objectives.
- Achieve the leads/enquiries and enrolment target.
- Identify key internal and external partners and forge relationships with them in order to deliver integrated recruitment programs that produce high-caliber results.
- Help the key performance indicators for student recruitment and marketing initiatives to be met.
- Provide senior leaders with high-level advice on emerging student recruitment issues and markets by anticipating them and acting accordingly.
- Actively participate in the strategic planning of student recruitment initiatives, including the creation of KPIs and the tracking of goal progress.
- Create and implement a program of creative and strategically coordinated student recruitment initiatives to meet the university's priorities.
- Create a plan to use alumni contacts as a recruitment tool and to spread the word about our offer.
- Others_
- Prepare an annual budget, schedule spending, analyze discrepancies, and take corrective action to meet financial objectives.
- Provide leadership and supervision to a team of specialists within the Student Recruitment function.
- Prepare timely agreed-upon periodic reports for Management..
- Undertake any other assignments as delegated by the Line manager and/or the Vice-Chancellor and Presiden

**POSITION SPECIFICATIONS**

**Competencies (knowledge, skills, and abilities**)
- Essential_
- Bachelor’s degree in marketing/ Business Management or associated area.
- Extensive experience in the area of sales and business development.
- Experience in identifying customer drivers, buying and decision-making behaviour.
- Experience working in a flexible and changeable environment.
- Excellent people management skills with experience in managing and developing staff.
- Fluent in English with outstanding copywriting skill
- Desirable_
- Experience in the local Vietnamese marketplace
- Knowledge and understanding of the education market and the challenges within this industry

**COMPETENCIES (behavioural)**
- Essential_
- Strategic orientation & leadership
- Effective Communication
- Managing & develop people
- Planning & organising
- Problem solving & decision making
- Customer & service orientation
- Desirable_
- Creative thinking & innovation
- Relationship building & networking

**BENEFITS**
- Competitive salary package (gross)
- Recognition and Reward Programs
- 13th month Tet bonus
- Performance bonus
- Flexible work arrangement
- Paid Time-off (annual leave, sick leave, holidays)
- Healthcare plan (Private premium accident, medical insurance, dental insurance, free assessment to medical suite)
- Business travel insurance
- Onsite fitness and sports centre
- Education support for staff and children
- Transportation support
- Flexible working arrangement
- Opportunity to work within a professional and multi-cultural environment
- Various staff events throughout the year (outing, year-end party, sports activities and other events recommended by the staff committee)

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