Senior Marketing Product Manager

4 weeks ago

Hanoi, Vietnam Aloha Consulting Group Full time

Develop and execute marketing strategies and campaigns to drive brand awareness, product adoption, and sales in the consumer electronics market.
- Conduct market research and analysis to identify target customer segments, understand consumer preferences, and stay informed about market trends and competitors.
- Collaborate with the product management team to understand product features and benefits, and develop compelling marketing messages and value propositions.
- Plan and execute product launches and promotional activities, coordinating with internal teams and external partners to ensure effective execution.
- Monitor and analyze campaign performance, website traffic, and marketing metrics to measure the effectiveness of marketing initiatives and make data-driven decisions.
- Develop and manage marketing budgets, allocating resources effectively to achieve marketing objectives.
- Build and maintain relationships with media outlets, influencers, and industry partners to enhance brand visibility and secure strategic partnerships.
- Work closely with the creative team to develop marketing collateral, including product brochures, videos, presentations, and online content.
- Stay updated on industry trends, emerging technologies, and digital marketing best practices, and recommend innovative marketing approaches to drive growth and competitive advantage.

**Requirements**:

- Bachelors degree in marketing, business administration, or a related field.
- Proven experience (typically 5-7 years) in marketing roles, preferably in the consumer electronics or technology industry.
- Strong understanding of marketing principles, strategies, and tactics, with a focus on digital marketing and brand management.
- Experience in developing and executing integrated marketing campaigns across various channels, including digital, social media, and traditional media.
- Knowledge of consumer electronics market trends, customer behaviors, and competitive landscape.
- Proficiency in marketing tools and platforms, such as marketing automation software, CRM systems, social media management tools, and web analytics.
- Analytical mindset with the ability to interpret data, measure campaign effectiveness, and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to articulate marketing strategies and collaborate effectively with cross-functional teams.
- Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Creative thinking and problem-solving abilities, with a proactive and results-driven approach.

**Contact: Ly Nguyen

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