Digital & E-commerce Manager

3 weeks ago


Ho Chi Minh City, Vietnam beiersdorf Full time

JOB PURPOSES:
Digital & E- Commerce Manager will drive the growth of the E- Commerce business by enhancing the customer experience, managing customer order fulfillment, using technology, and developing infrastructural plans. Be also responsible for generating data
- driven commercial insights and managing relationships with partners for the business. Working in a fast
- paced, digitally centric environment where he or she oversees the end
- to
- end commercialization and operationalization of the E- Commerce business.
DIMENSION/ KEY FIGURES:
External customers: Target consumer of Eucerin
Geographical Area: Ho Chi Minh city
Direct report to: Senior Brand & E- Commerce Manager
- Eucerin
Internal customers: all internal departments

PRINCIPAL ACCOUNTABILITIES
E- Commerce Sell
- out/GMV

Execute a plan to deliver sales (GMV Target FY, Quarterly, Monthly) and other KPIs
Develop an e
- business strategy, both short
- and long
- term (JBP), to deliver the business vision and mission
Manage the budget relating to offtake
Utilize digital media in and out of the E- commerce platform for driving traffic
Co
- work with the regional and global E- commerce teams to follow corporate digital direction
Analyze new market trends, business opportunities, and market segments in the local landscape

Performance Marketing

Confidently execute and manage/buy all digital media campaigns across all E- commerce channels and devices
Devise and implement strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty
Execute the search strategy to grow the base business through search campaigns, tracking the results, and proposing improvements to the campaigns and the strategy
Analyze data, think creatively, and dream up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible
Seek ways to conquer new territories in terms of new keywords, new campaigns, new campaign types, etc.

Merchandising

Merchandising planning and execution (professional visuals and content by the standard of Profitero)

THE IDEAL CANDIDATE WILL HAVE
Education Qualification

University Degree

Working Experiences

FMCG experience with a proven track record for digital and E- commerce
1- 2 years at the management level
5 years of working experience in digital/E- commerce

Competencies

Entrepreneurship and leadership
Technical know
- how with E- commerce, social media, search, web sites, blogs, etc.
Project management skills
Agility and adaptability to change
Expresses creativity and thinks outside the box
Strategic thinking and high analytical skills
Sales savvy
Negotiation skill
Proactive and result
- focused
Passionate and able to work under high pressure

Other qualifications

Practical experience and solid knowledge in personal and skin care will be an advantage
Learning agility
Proficient English
Dedicated

IMPORTANT NOTES:
We strongly suggest that you take the following critical notes regarding our official hiring process to prevent impersonation and cheating from fraudulent groups:
We do not charge any fees for hiring.

Beiersdorf Vietnam&039;s recruiting initiatives solely utilize company

Cập nhật gần đây lúc:

- 2024-02-20 11:05:29


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