Assistant E-commerce Manager

3 weeks ago

Ho Chi Minh City, Vietnam Estée Lauder Companies Singapore Full time

**Assistant E-commerce Manager**:

- Ho Chi Minh City, Vietnam; Vietnam
- Online / E-Commerce
- 2226502
- Estée Lauder Companies

**Job Description**:
**Business Intelligence**
- Execute the short and long term e-Commerce strategy and roadmap which is designed by Senior Online Manager
- Identify market opportunities to grow online revenue generating channels
- Analyze online marketing budget and online advertising spend by channel and Brand to maximize ROI
- Provide e-Commerce education and advice to Brands
- Partner with Marketing leads to support omnichannel calendars by maximizing the brand marketing calendar through leveraging eCommerce occasions
- Working with Corporate Marketing, conduct competitive and market analysis from UX, merchandising, offers, to site features, etc.
- Support to conduct competitive and market analysis.
- Review eCommerce site performance and recommend optimization plan.

**Operational Effectiveness**

**Keep track and supervise Online Executive to work on daily/ weekly SiS activities**:

- Banners content/images QA.
- Online Brand shop QA (including all the banners changes and new product upload).
- SIS update guideline to Lazada/beautiful me for SIS change.
- Communicate with Affiliate Brands and functions to execute Online activities.
- New product content creation with eCommerce partner.
- Product information review and update to eCommerce partner.
- Collect assets, images, contents from Brand when needed.
- Maintain and improve SiS operation excellent (Seller Rating, Product rating, Followers, Return rate, Content score).
- Content generation, at least 2-3 feeds for Brands SiS/ week.
- Maintain customers loyalty by sending CEMs (new arrivals, campaigns, focus SKUs, beauty tips, beauty trend ) at least 1/week.

**Keep track and warehouse management**:

- Charge out product (New product/Replenishment/GWP)
- Working closely with Indirect Procurement for collaterals, GWP, TOA production
- Collect, prepare GWPs/TOAs for PR purpose.
- Keep track, manage process and documents needed for internal and external stock transfer.

**Tracking & Reporting**
- Understand and translate reporting into business requirements
- Proactively analyze and explain site metrics trends and recommend analytics-driven changes to Brand cluster
- Other Ad Hoc reports

**Campaign & Project Management**
- Work in partnership with Brand teams to develop each 3PP brand launch, merchandising, programming and promotional strategy / activities, as aligned to the product strategy and marketing calendar to drive business growth.
- Aligned to Brand objectives, partner with 3PP and Brand teams to co-create marketing initiatives to achieve sales targets on 3PP sites.
- Drive online marketing strategy to maximize online sales across 3PP sites, working in partnership with 3PP partners and Brand teams to increase brand awareness online.
- Meet with 3PP partners on a regular basis to review strategies, opportunities and issues, in conjunction with the Brand team.
- Work in conjunction with the Brand GMs and Online Director to implement new projects and new initiatives, including new programs / content to growth 3PP businesses and drive customer acquisition and retention.
- Monitor and collects all exposures on Lazada channel and ELC owned channels
- Manage and execute different types of digital programs/campaigns
- Identify good practices, resolves issues and roadblocks
- Work closely with eCommerce partners to support actual & post campaign execution.

**People management**
- Assist Senior Online Manager to promote team spirit and drive transformational change for the Affiliate organization.
- Promptly coaching to Online Executive to execute daily operational tasks
- Actively collaborate with the Marketing Leads to driver overall Brand Affiliate performance

**Other tasks assigned by Online Dircetor**

**Qualifications**
- At least 2 years’ experience in e-Commerce or Online Marketing gained from a consumer-focused Brand, e-Commerce provider or digital agency practice
- Experience with luxury or prestige industry related brands is a plus, but not mandatory
- Strong understanding of the e-commerce environment, in particular 3PP environment and consumers
- Strong analytical, communication, influencing and negotiation skills; Solution-oriented, passionate and proactive attitude
- Understanding of web technologies involved in e-commerce and online marketing
- Ability to manage multiple internal and external stakeholders at different levels of seniority; skilled at influencing opinion to accomplish business goals and objectives while maintaining strong interpersonal relationships
- Embraces change and adapts to new Company initiatives/directions with flexibility; switches between a retailer-specific view of the business and a more generic analysis of the business as a whole
- Decisive, can make sound decisions in the face of pressure; Outgoing, proactive, fast-learning, independent and innovative
- Passion for Online mark

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