Ffe & CRM Manager

3 months ago

Thành phố Hồ Chí Minh, Vietnam Merck Group Full time

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you’ve got big plans - so do we Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Report to**:Head of CE and Business Strategy**

**Wnat You Should Do**:
Field Force Effectiveness:

- Deployment the strategy development in call strategy/priority brands.
- Conduct support on right target segmentation and field force resource optimization (FRO) to create commercial efficiency and effectiveness.
- Alignment with BI Manager and OC & Insight Lead for multichannel plan and Segmentation & Targeting (SnT), field force resource optimization deployment readiness.
- Carrying trainings related to commercial effectiveness at BU level.
- Support and collaborate BI in F2F HCP insight analytic, KPI definitions and performance tracking systems support commercial profitable growth agenda.
- Support Monitoring and Management in Field Force Effectiveness areas.

Field force incentive management:

- Accountability for FF incentive, create and manage incentive tool/dashboard.
- Work with BI Manager to allocate forecast to territories and monitor performance management tracking by periods.

Business partnering for Performance management:

- Provide business partnering in FF analysis and reporting, supporting to business planning and brand/channel strategy.
- Update and analyse territory performance by BU for business solutions.

CRM management:

- Key person to manage CRM Veeva system: work with Regional CRM team, change request management, user supporting & training, MCCP management, User Interface Test & insights.
- Elicit and define business requirements across all functional domains relating to CRM. Identifies, assess, and documents business requirements, recommending business priorities and advising business on options, risks and costs versus benefits of various solutions.
- Facilitate CRM support for end-users
- Lead consent management end to end process and ensure smooth transition from paper to digital consent.
- Tracking/follow up and analysis KPIs report on Veeva with purpose to lead field force excellence in execution on all activity KPIs
- Work together with Marketing, Sales, and OC & Insight Lead to provide local & regional audience with insights on OmniChannel activities rooted from data on Veeva system and provide strong analysis/recommendation monthly.

**Who You Are**:

- Bachelors degree in engineering, statistics, business administration.
- Min 3-5 years experience in commercial effectiveness and /or business intelligence or related area.
- Pharma experience is an asset.
- Good planning, prioritiziation and decision making capabilities.
- Commercial experience is an asset.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proficiency in CRM systems.
- Customer Master Data Management
- Dashboarding and Analysis
- Database and PowerBI
- KPI Reporting & Monitoring
- Familiarity with regulatory guidelines in pharmaceutical marketing.

**What we offer**:We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress

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