Channel & Category Development Manager

3 days ago


Ho Chi Minh City, Vietnam PepsiCo Full time

**Responsibilities**

**Overview**:

- To support C&CD Head in setting the right and effective strategy to enable Regional Sales Leads drive distribution and sales performance through new channel exploration & development along with the development and deployment of Trade Promotion program within allocated budget and high standard of efficiency, driving promotion automation systems, providing analysis on ROI/ efficiency and simplifying the processed management within PepsiCo’s principles

**Accountabilities**:
**Plan & Develop Trade Promotion to drive distribution, sales share**:
- Develop Trade Promotion agenda and plan annual / quarterly in cooperation with C&CD Head, Finance, RSL- Collect right data and insights from internal and external sources, analyse the datas, identify opportunities and propose the right Trade Promotion programs to drive distribution & market share through competitive price index- Coordinate with Marketing team to synchronize Marketing campaign / concept with Trade Promotion program.- Collect and analyse competitors promotion activities to propose counter action plan.

**Implement & Deploy Shopper Promotion with excellence / analysis**:
- Coordinate with Sales to deploy, implement & track promotion with timely commitment & high standard of excellence.- Be professional in analyzing Trade Promotion program ROI- Utilize AC Nielsen datas, reports and market intelligence to analyze and provide fruitful advices accordingly.- Ensure all Shopper promotion programs must be tracked on DMS.- Follow up with relavent functions to ensure Trade promotion reimbursement to distributors on time

**New channel development**- Be ownership of exploring, developing & accelerating new channels- New channels priorities: Schooling & canteen; Wholesaler; Stand Alone Modern Trade

**Internal Process Simplification**:
- Coordinate with Internal Control & Legal team on frequent basis: Identify needs to develop / rebuild processes & procedures to ensure the processes and procedures be well adapted to the business

**Qualifications**- Required at least 2-3 years experience in Trade Marketing Management roles in MNC FMCG.- Proven critical experience in distribution management as well as frontline management.- Strong at both strategic thinking and execution.- Possess complex problem solving skill.- Excellent analytical skills to identify both opportunities and challenges in order to propose effective solutions to business.- Solution & result oriented.- High impact influencing skill.



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