Head of Live

4 days ago

Thành phố Hồ Chí Minh, Vietnam Intrepid Full time

**About Us**

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.

**The Role**:
As a Head of Live Commerce, you will drive client success and optimize live commerce operations across the region. This role is critical in setting consistent ways of working, disseminating best practices, and enhancing collaboration between live commerce, commercial, and marketing teams.

**Your responsibilities will include**:

- ** Strategic Development and Execution**
- Design winning live commerce strategies tailored to client goals, leveraging data-driven insights to maximize impact.
- Align live commerce initiatives with broader commercial and marketing objectives to ensure consistent growth across platforms.
- Monitor market trends and competitor activities to refine and enhance client strategies.
- **Team Leadership and Management**
- Oversee and manage the live commerce team, including livestream hosts, moderators, affiliate marketers, and video content creators.
- Set clear KPIs for the team, monitor progress, and provide regular feedback to ensure high performance.
- Foster a culture of collaboration, innovation, and excellence within the team.
- **Livestream Operations**
- Supervise livestream campaigns in coordination with the livestream manager, ensuring smooth execution and alignment with client objectives.
- Provide real-time troubleshooting and support during livestreams to maximize audience engagement and sales performance.
- Coordinate with production, content, and technical teams to deliver high-quality livestream experiences.
- **Affiliate and Video Content Management**
- Oversee affiliate marketing initiatives to expand client reach and drive incremental sales.
- Ensure the production of engaging, high-quality video content that aligns with client branding and campaign goals.
- Collaborate with internal teams to integrate video content and affiliate strategies into broader eCommerce plans.
- **Performance Monitoring and Reporting**
- Track and analyze live commerce KPIs, including Enter Room Rate, GMV, engagement, and conversion rates.
- Develop and share performance reports with clients and internal stakeholders, highlighting successes and areas for improvement.
- Benchmark client performance across categories and platforms to identify growth opportunities.
- **Client and Stakeholder Engagement**
- Act as the primary point of contact for clients regarding live commerce initiatives, ensuring exceptional service and results.
- Build and maintain relationships with platform representatives (e.g., TikTok, Shopee, Lazada) to stay updated on new features and opportunities.

**Who We Look For - The Ideal Profile**
- **Education**: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- **Experience**:

- At least 5 years of experience in live commerce, eCommerce, or digital marketing, with a proven track record of success.
- Demonstrated ability to design and execute winning strategies for global and regional brands.
- Experience leading teams and managing cross-functional projects.
- Strategic thinker with a strong analytical mindset and a data-driven approach.
- Exceptional leadership and team management skills.
- In-depth knowledge of live commerce platforms (TikTok, Shopee Live, Lazada Live).
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Proficient in performance tracking tools and eCommerce analytics platforms.
- Passionate about eCommerce and staying ahead of industry trends.

**What we offer**:

- Competitive salary package, performance-based
- Key external-facing position in a fast-growing international e-commerce company that has strong momentum and strong competitive differentiators (team, technology, regional footprint), this role offers an exciting growth journey and opportunity to co-create our success story.
- You will work with leading brands across different categories to shape their presence across all e-commerce platforms in the years to come and will have a broad view of the latest developments in the South East Asian

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