Country Head of Sales

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam 40HRS Full time
The Country Head of Sales is responsible for overseeing and managing all sales performance and
- the operations of the sales division within the country, including ensuring overall achievement of
- sell-in sell out and sell-through targets by product, by area, and by segment. The Country Head of

  • Sales is part of the Country leadership team working closely with the Country Manager, providing
- sales insight to aid local decision-making. The role also works together with the Regional (RHQ)

  • BU to ensure an aligned approach to sales requirements across the region.
  • KEY RESULT AREAS (KRA)
  • MAJOR ACTIVITIES
  • OUTCOME
  • Sellin Sell-Out and Sell-Through targets
  • Deliver country sales objectives agreed
- with RHQ and Country Manger in key
- target areas such as sales volume, market
- share, and profit margins, to guide
- promotions

  • Oversee customer, market and competitor
- activity and integrate findings into strategic
- direction and decision-making

  • Analyse market changes and implement

- combative strategies, for instance, in times
- of emergency brought about by pandemic
- and post-pandemic situations

  • Increase B2B sales performance in line

- with Project Henkaku
  • Achievement of sales targets for the
- country

  • Country Manager detailed awareness of
- sales forecasting across the Company's

  • B2C and B2B business
  • Consistent rates of YearonYear growth
  • Proactive sales division that leverages
- relevant market changes for new business
- opportunities
  • Growth in B2B sales as a portion of total sales
  • Focused engagement of Tier 1 & 2 B2B
- partners country-wide

  • Collaborate with strategic B2B partners
  • Implement a B2B focused sales incentive

- program, in alignment with RHQ direction

  • Rollout of B2B manpower resource

- program
  • Achieved target ratio contribution of B2B
- sales (relative to overall sales)

  • Strong business relations fostered with all
  • B2B partners, to enable long term B2B
- growth in line with corporate strategy

  • Sales staff incentivised to focus on B2B
- sales growth

  • Increased provision of resources focused

- on B2B sales
  • Monitoring compliance requirements
  • Deliver mínimal compliance incidents
- across sales activity

  • Conduct quarterly compliance re
- orientation for all Sales staff
  • Minimal compliance issues achieved
- within the sales division

  • Divisionwide awareness of all regulatory
- requirements relating to sales process and
- operations
  • Action all compliance reporting as required

- for sales division
  • Timely and accurate compliance reports
- delivered by the sales division
  • People management and development
  • Provide direction to the country sales & marketing
- team

  • Define and oversee sales staff training,
- compensation and incentive programs that
- develop and motivate staff to achieve their
- potential and support the country sales
- objectives

  • Manage overall team performance and
- conduct performance reviews

  • Provide coaching and mentoring to direct
- reports to support their development and
- career progression

  • Embed a culture of open and transparent
- communications across all levels of
- management
  • Achieved alignment within the sales team on
- sales strategies to be driven within the
- country

  • Improved performance and capability of team
- members to drive achievement of sales
- targets and objectives

  • Improved performance of sales teams and
- performance appraisal management

  • An environment that attracts, retains, and
- develops sales talent created within the
- country

  • Regular and open communication established
- across the sales team
  • Operation as a unified region
  • Collaborate with other countries' Head of
  • Sales to operate as a single region
- regarding Sales strategy

  • Partner with RHQ BU to garner insights
- into regional Sales strategy as well as
- country Marketing and Customer Service
- functions
  • Consistent goals, open communication,
- and collaboration established across the
- region

  • Increased crossfunction understanding
- and oversight within the country
  • Divisional management
  • Oversee and advise marketing activities to
- support business objectives and targets

  • Coordinate and facilitate information
- exchange and collaboration amongst the
- different departments as needed

  • Analyse market changes and implement

- combative strategies
  • Head of Marketing provides strategic
- direction for lower management and teams

  • Healthy flow of information and
- opportunities within company, proactively
- preventing the siloed working of the

  • Marketing department
  • Oversee customer, market and competitor
- activity and integrate findings into strategic
- direction and decision-making

  • Set budgets for marketing teams and
- manage activities across the marketing
- division within budget

  • Create and manage regular reporting

- cadence
  • Proactive Marketing division that
- leverages relevant market changes for
- new business opportunities

  • Consistent rates of YearonYear growth
  • Achievement of sales targets for the
- country

  • Efficient function

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