Associate Manager, Digital Marketing

1 week ago


Hanoi, Hanoi, Vietnam Talentnet Full time
$1,700 - $1,700

  • Education/Training

RESPONSIBILITIES:

Digital campaign planning and execution

  • Develop quarterly digital plan including branding alwayson, adhoc branding campaigns and performance campaigns to achieve business
  • Work with digital team and digital agencies to design digital campaigns and oversee the
  • Continuously optimize digital plans and allocate resources effectively to improve
  • Track conversion rates and making improvements to the website and all other digital
  • Make datadriven decisions to optimize acquisition and retention
  • Define customers touchpoints, build customer journey and design funnels to optimize digital

Digital content management

  • Plan and manage the continuous improvement of the ownedchannels (website and social)
  • Work with Creative team (in house) and outsource agencies to develop diverse digital materials and content for digital
  • Oversee the workflow with social agencies to develop engaging, interactive, and attractive social content strategy to enhance the customer experience and engagement.

CRM and MKT automation deployment and administration

  • Coordinate with crossdepartments and supplier to plan and deploy CRM and MKT
  • Build, manage and continuously improve the workflows on the
  • Work with digital team to explore and leverage MKT automation for organic and performance

Strategy, Insights and Leadership

  • Build, plan and implement overall digital marketing strategies
  • Prepare and manage the digital marketing budget
  • Lead, supervise and motivate members of the digital experience team
  • Identify trends, insights, new
  • Plan, execute and measure experiments and conversion

REQUIREMENTS:

  • Education: Preferably BA/BS in marketing, communications or digital
  • Experience: at least 5 years proven experience in digital functions including (not limited to) digital strategy, content marketing, digital advertising, website strategy and deployment, agency, or consulting experience a plus.
  • Indepth experience:
  • Indepth understanding of digital marketing platforms, analytics tools, SEO practices and tools, and targeting
  • Experience with web analytics, A/B testing, and inbound marketing tactics and a knowledge base around CTAs and smart form features to optimize for lifecycle stage and progressively profile our
  • Managing and developing owned
  • Experience with marketing automation and
  • Extensive experience digital performance buying platforms such as Google Adwords, Facebook, Youtube
  • Familiarity with agency piting process and experience in managing marketing
  • Excellent English and Vietnameses verbal and written communication
  • Strong supervisory and leadership

For more information, please contact:

  • Ms

Hoang Lan Huong Ext:
141

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