Digital Marketing Manager

1 week ago

Hanoi, Hanoi, Vietnam PERSOLKELLY Vietnam Full time

The Digital Marketing Manager will be responsible for planning, development, and execution of all digital campaigns and digital content plans across social media and digital platforms to support digital strategies as well as branding strategies.

This position will also be required to lead the digital transformation projects in the Student Recruitment and Marketing area such as CRM, marketing automation as well as to manage and leverage those platforms to improve business results.

He or she will provide strategic leadership, guidance and support to a digital & digital content marketing team to deliver digital performance results work towards Marketing & Communications team's strategic business priorities.


AREAS OF RESPONSIBILITY

Digital campaign planning and execution

  • Develop a quarterly digital plan including branding alwayson, adhoc branding campaigns and performance campaigns to achieve business goals.
  • Work with digital team and digital agencies to design digital campaigns and oversee the execution.
  • Continuously optimize digital plans and allocate resources effectively to improve ROI.
  • Track conversion rates and making improvements to the website and all other digital platforms.
  • Make datadriven decisions to optimize acquisition and retention metrics.
  • Define customers touchpoints, build customer journey and design funnels to optimize digital efficiency.

Digital content management

  • Plan and manage the continuous improvement of the ownedchannels (website and social) content.
  • Work with Creative team (in house) and outsource agencies to develop diverse digital materials and content for digital communication.
  • Oversee the workflow with social agencies to develop engaging, interactive, and attractive social content strategy to enhance the customer experience and engagement.

CRM and MKT automation deployment and administration

  • Coordinate with crossdepartments and supplier to plan and deploy CRM and MKT automation.
  • Build, manage and continuously improve the workflows on the platforms.
  • Work with digital team to explore and leverage MKT automation for organic and performance optimization.

Strategy, Insights and Leadership

  • Build, plan and implement overall digital marketing strategies
  • Prepare and manage the digital marketing budget
  • Lead, supervise and motivate members of the digital experience team
  • Identify trends, insights, new technology.
  • Plan, execute and measure experiments and conversion tests.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

  • Education: Preferably BA/BS in marketing, communications or digital marketing.
  • Experience: at least 5 years proven experience in digital functions including (not limited to) digital strategy, content marketing, digital advertising, website strategy and deployment, agency, or consulting experience a plus.
  • Indepth experience:
  • Indepth understanding of digital marketing platforms, analytics tools, SEO practices and tools, and targeting methodologies.
  • Experience with web analytics, A/B testing, and inbound marketing tactics and a knowledge base around CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads.
  • Managing and developing owned channels.
  • Experience with marketing automation and CRM.
Extensive experience digital performance buying platforms such as Google Adwords, Facebook, Youtube dashboards.

  • Familiarity with agency piting process and experience in managing marketing agencies.
  • Excellent English and Vietnameses verbal and written communication skills.
  • Strong supervisory and leadership skills.

_Desirable_:

  • Knowledge and understanding of the education market and the challenges within this industry.
  • Knowledge of Salesforce CRM and Marketing Solutions is a plus.
  • Understanding and experience using JavaScript (jQuery, , etc.), JSON, AJAX, HTML, CSS knowledge is a plus.
  • Experience in developing digital content strategy and execution across digital platforms.

COMPETENCIES (behavioural)

_Essential_:

  • Strategic orientation & leadership
  • Effective Communication
  • Managing & develop people
  • Planning & organizing
  • Problem solving & decision making
  • Collaboration

_Desirable_:

  • Creative thinking & innovation
  • Relationship building & networking

BENEFITS

  • Annual cost of living adjustment;
  • Annual salary increases and bonuses based on performance;
  • Recognition & awards programmes;
  • 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
  • Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
  • Education support for staff, spouse and children;
  • Relocation allowance to cover visa/flights/initial days accommodation
  • Transportation support;
  • Business travel insurance;
  • Flexible working arrangements;
  • Various staff events throughout the year (outings, yearend party, sports activities and other events);
-

  • Digital Marketing Manager

    1 week ago

    Hanoi, Hanoi, Vietnam Aloha Consulting Group Full time

    Developing and implementing comprehensive digital marketing strategies aligned with the companys overall marketing objectives. Identifying target audiences, defining key messages, and selecting appropriate digital channels to reach and engage potential customers. Planning and executing online advertising campaigns across various platforms, such as Google...

  • Associate Manager, Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam British University Vietnam Full time

    Job Description:BRITISH UNIVERSITY VIETNAM (BUV):British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor, and is also recognised with...

  • Associate Manager, Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam Talentnet Full time

    $1,700 - $1,700 Education/TrainingRESPONSIBILITIES:Digital campaign planning and execution Develop quarterly digital plan including branding alwayson, adhoc branding campaigns and performance campaigns to achieve business Work with digital team and digital agencies to design digital campaigns and oversee the Continuously optimize digital plans and allocate...

  • Digital Marketing Manager

    1 week ago

    Hanoi, Hanoi, Vietnam FPT Software Ha Noi Full time

    Plan and optimize online media campaigns on Facebook/ Google/ Linkedin to increase company/ products awareness and drive online leads to website Act as project manager for some projects like marketing automation integration and website revamp Familiar with marketing automation (Hubspot or Pardot) to help marketing and sale team from many business unit to...

  • Digital Marketing Manager

    1 week ago

    Hanoi, Hanoi, Vietnam Mekong Capital Full time

    Key AccountabilitiesBuilding an overall Digital Marketing strategy. + Develop and implement a Digital Marketing plan by month, quarter, and year (both online and offline), including: + Performance Ads (Facebook ads, Google Ads, Tiktok Ads...), and Digital Automation. Performance-related tasks take up about 60% of the workload.Implement communication...

  • Digital Marketing Manager

    1 week ago

    Hanoi, Hanoi, Vietnam Mekong Capital Full time

    Key Accountabilities Building an overall Digital Marketing strategy. Develop and implement a Digital Marketing plan by month, quarter, and year (both online and offline), including: Performance Ads (Facebook ads, Google Ads, Tiktok Ads...), and Digital Automation. Performance-related tasks take up about 60% of the workload. Implement communication campaigns,...

  • Digital Marketing Manager

    1 week ago

    Hanoi, Hanoi, Vietnam Chi Nhánh Công Ty TNHH Thương Mại Và Dịch Vụ Mỹ Phẩm Thiên An Full time

    **Mô tả công việc**:(Mức lương: Thỏa thuận)Xây dựng, triển khai chiến lược phát triển thị trường các kênh Social Commerce và sàn TMĐT.Xây dựng kế hoạch sử dụng các kênh Digital Marketing theo định kỳ (phân tích thị trường, đối tượng mục tiêu, đối thủ, chiến lược, ngân...

  • Associate Manager, Marketing Automation and Digital

    1 week ago

    Hanoi, Hanoi, Vietnam British University Vietnam Full time

    Job Description:BRITISH UNIVERSITY VIETNAM (BUV)British University Vietnam (BUV) is the first and only international University in Vietnam to award direct British degrees from the prestigious University of London and Staffordshire University. BUV's mission is to develop highly employable graduates who are first and foremost good human beings with ethics of...

  • Thực Tập Sinh Kinh Doanh Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam Mega Digital Full time

    **Giới thiệu**:Công ty cổ phần Mega Digital (công ty con trực thuộc Magenest) là công ty tư vấn giải pháp, triển khai dịch vụ Digital Marketing cho các doanh nghiệp Việt Nam và trên thế giới. Với đội ngũ kinh nghiệm dày dặn về Marketing và Công nghệ của Mega Digital, chúng tôi sẽ mang đến cho...

  • Expert, Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam Techcombank Full time

    12 Jun 2023Expert, Digital Marketing - Platform Management:Category: Digital OfficeJob Type: Facility: Change and TransformationJob Purpose:The job holder develops Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and...

  • Expert, Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam Techcombank Full time

    01-Mar-2023Expert, Digital Marketing : Category: Digital Office Job Type:Facility: MarketingJob Purpose:The job holder develops Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and measurement of digital marketing...

  • Expert, Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam Techcombank Full time

    26 Jul 2023Expert, Digital Marketing - Content:Category: Digital OfficeJob Type: Facility: MarketingJob Purpose:The job holder develops Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and measurement of digital marketing...

  • Officer, Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam Techcombank Full time

    11 Apr 2024Officer, Digital Marketing :Category: Digital OfficeJob Type: Facility: MarketingJob Purpose:The job holder: Develop Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers. Ensure proper operation, implementation, monitoring and measurement of digital marketing...

  • Digital Marketing Specialist

    1 week ago

    Hanoi, Hanoi, Vietnam PERSOLKELLY Vietnam Full time

    I. POSITION PURPOSETo be responsible for designing and delivering integrated digital campaign strategy and driving it from creation to completion. Working with Marketing Communications team to identify the needs and goals of digital campaigns and develop the assets for execution. This position will effectively implement various campaigns through multiple...

  • Digital Marketing Manager

    1 week ago

    Hanoi, Hanoi, Vietnam Công ty Cổ phần Truyền thông Alo Full time

    **Mô tả công việc**:(Mức lương: Thỏa thuận)- Xây dựng chiến lược Marketing trên các kênh truyền thông số, quản lý, vận hành, và theo dõi hiệu quả trên các kênh Website, Google ads, Facebook, Zalo,...- Triển khai các chiến dịch quảng cáo trên các kênh Online như: Google, Facebook và các kênh...

  • Digital Marketing Specialist

    1 week ago

    Hanoi, Hanoi, Vietnam British University Vietnam Full time

    Job Description:British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor.BUV has three main brand drivers:Offering accredited British...

  • Digital Marketing Senior

    1 week ago

    Hanoi, Hanoi, Vietnam PERSOLKELLY Vietnam Full time

    Job description: Planning and implement the digital platform service strategy according to the Company's business plan; Make a marketing plan and measure the performance of the Digital Channel expansion; Set up a Digital Channel user management plan; Advise manager on the Digital Marketing strategic plan in each period; Develop and update processes and...

  • Head of Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam Aloha Consulting Group Full time

    Create a comprehensive marketing plan for ecosystem platforms that includes both online and offline brand promotion. Keep a presence on social media across all digital mediums Analyze and report on the effectiveness of all digital marketing initiatives Analyze and improve your marketing and customer acquisition tactics. Create a marketing strategy budget and...

  • Senior Officer, Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam Techcombank Full time

    09-May-2023Senior Officer, Digital Marketing (Graphic Designer):Category: Digital OfficeJob Type: Facility: MarketingJob Purpose:The job holder: Develop Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers. Ensure proper operation, implementation, monitoring and measurement of...

  • Senior Officer, Digital Marketing

    1 week ago

    Hanoi, Hanoi, Vietnam Techcombank Full time

    23 Feb 2024Senior Officer, Digital Marketing (SEO):Category: Digital OfficeJob Type: Facility: MarketingJob Purpose:The job holder: Develop Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers. Ensure proper operation, implementation, monitoring and measurement of digital...