Digital Marketing Manager

2 weeks ago

Hanoi, Hanoi, Vietnam Mekong Capital Full time

Key Accountabilities

  • Building an overall Digital Marketing strategy.

+ Develop and implement a Digital Marketing plan by month, quarter, and year (both online and offline), including:

+ Performance Ads (Facebook ads, Google Ads, Tiktok Ads...), and Digital Automation. Performance-related tasks take up about 60% of the workload.

  • Implement communication campaigns, brand building, and integrated communication campaigns in the Digital environment.
  • Conduct market research (customers, industry, competitors, etc.), develop key messages and competitive advantages, and then quickly adjust and respond based on each stage of the market.
  • Continuously measure, analyze, report, and optimize digital marketing activities.
  • Research customers, identify customer needs, insights, goals, and pain points, and then develop appropriate content and approach.
  • Implement SEO activities to maintain and grow Vua Nem's #1 position in terms of industry traffic and total traffic.
  • Other breakthrough activities that you believe can create breakthroughs.
  • Other related tasks as requested by the Board of Directors.
  • Build a cohesive, effective, and highly productive team.
  • Build, develop, and update customer personas and customer journeys, and measure and optimize touchpoints.
  • Establish and maintain connections with partners.

Key Requirements

  • Minimum of 5 years of experience in Digital Marketing, with at least 3 years of experience at a management-equivalent level.
  • Minimum of 1 year of experience in brand management, communications, and IMC (Integrated Marketing Communication) campaigns.
  • Has operated a Performance Ads system with a minimum budget of 2 billion VND per month.
  • Proficient in Facebook Ads, and Google Ads, and has knowledge of SEO.
  • Strong strategic thinking, data analysis, and planning skills (experience in project management is preferred).
  • Passionate, enthusiastic, and self-motivated to continuously learn and develop.
  • Leadership and team development skills.
  • Customer-centric mindset and dedication to serving clients.
  • Creative, innovative, growth mindset, and adaptable.
  • Willing to conquer all limits to achieve breakthrough success.

About the company

Vua Nem - the largest retail system for mattresses, bedding, and home accessories in Vietnam. They have a nationwide network of over 30 stores across the country. Vua Nem distributes products from popular domestic and international brands like Tempur, Dunlopillo, Aeroflow, Amando, Goodnight, Kim Cương, Liên Á, and Doona. Their slogan is "Sleep Well - Fulfillment Life", emphasizing their focus on quality products.

Customers can purchase mattresses, bedding, and accessories either in-store or online at their website

Not only proud to be the leading company in the mattress and accessory retail industry in Vietnam, Vua Nem is also the embodiment of a leading organization following the motto of people-centered, elite leadership, open culture, dynamic, moving forward together, the entire team is cohesive, united, determined to bring a good night's sleep to all Vietnamese people.

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