Digital Marketing Manager

2 weeks ago

Hanoi, Hanoi, Vietnam Aloha Consulting Group Full time
Developing and implementing comprehensive digital marketing strategies aligned with the companys overall marketing objectives. Identifying target audiences, defining key messages, and selecting appropriate digital channels to reach and engage potential customers.

  • Planning and executing online advertising campaigns across various platforms, such as Google Ads, social media advertising, and display networks. Optimizing ad performance through A/B testing, targeting refinement, and budget management. Monitoring and analyzing campaign metrics to measure effectiveness and make datadriven decisions.
  • Developing and implementing SEO strategies to improve organic search rankings and increase website visibility. Conducting keyword research, optimizing website content, and monitoring search engine algorithms to ensure the website remains optimized for search engines.
  • Developing and managing a content marketing strategy to create valuable, relevant, and engaging content that attracts and retains the target audience. This includes blog posts, whitepapers, case studies, videos, infographics, and other content formats. Collaborating with internal teams or external agencies to create and distribute content effectively.
  • Managing the companys social media presence across various platforms, such as Facebook, Twitter, LinkedIn, and Instagram. Developing a social media strategy, creating engaging content, and monitoring and responding to customer inquiries and comments. Utilizing social media advertising to reach a broader audience and drive engagement.
  • Monitoring, analyzing, and reporting on key digital marketing metrics and campaign performance using tools like Google Analytics or marketing automation platforms. Providing regular reports to management, highlighting insights, trends, and recommendations for optimization.
  • Collaborating with crossfunctional teams, such as product management, sales, and creative teams, to align marketing efforts and support product launches or campaigns. Managing relationships with external agencies or vendors, ensuring deliverables meet quality standards and timelines.

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