Channel & Category Development Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam PepsiCo Full time

Overview:
To support Sales Development and Channel & Category Development Head in setting the right and effective strategy to enable Regional Sales Leads drive distribution and sales performance through new channel exploration & development along with the development and deployment of Trade Promotion program within allocated budget and high standard of efficiency, driving promotion automation systems, providing analysis on ROI/ efficiency and simplifying the processed management within PepsiCo's principles

Responsibilities:

Plan & Develop Trade Promotion to drive distribution, sales share:

  • Develop Trade Promotion agenda and plan annual / quarterly in cooperation with C&CD Head, Finance, RSL
  • Collect right data and insights from internal and external sources, analyze the data, identify opportunities and propose the right Trade Promotion programs to drive distribution & market share through competitive price index
  • Coordinate with Marketing team to synchronize Marketing campaign / concept with Trade Promotion program.
  • Collect and analyze competitors' promotion activities to propose counter action plan.

Implement & Deploy Shopper Promotion with excellence / analysis:

  • Coordinate with Sales to deploy, implement & track promotion with timely commitment & high standard of excellence.
  • Be professional in analyzing Trade Promotion program ROI
  • Utilize AC Nielsen data, reports and market intelligence to analyze and provide fruitful advice accordingly.
  • Ensure all Shopper promotion programs must be tracked on DMS.
  • Follow up with relevant functions to ensure Trade promotion reimbursement to distributors on time

New channel development

  • Be ownership of exploring, developing & accelerating new channels
  • New channels priorities: Schooling & canteen; Wholesaler; Stand Alone Modern Trade

Internal Process Simplification:

  • Coordinate with Internal Control & Legal team on frequent basis: Identify needs to develop/ rebuild processes & procedures to ensure the processes and procedures be well adapted to the business.

Qualifications:

  • Required at least 23 years experience in Trade Marketing Management roles in MNC FMCG.
  • Proven critical experience in distribution management as well as frontline management.
  • Strong at both strategic thinking and execution.
  • Possess complex problemsolving skill.
  • Excellent analytical skills to identify both opportunities and challenges in order to propose effective solutions to business.
  • Solution & result oriented.
  • High impact influencing skill.


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