Category Marketing Manager

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Talentnet Full time

FMCG

RESPONSIBILITIES:

Category/Group Brands planning and Development:

  • Developing total strategic mid
- and long
- term direction for the assigned categories in order to achieve annual, and long-term sales, profit and marketing objectives.

  • Leading the category planning process, monitors, analysis and evaluates market trends and consumer behavior to identify gaps and opportunities for growth.
  • Developing strong marketing plans for new and existing products including positioning, pricing strategy, communication and marketing programs.

Implementation and management:

  • Directing the implementation of approved plans by providing advice and direction to the Brand Team and facilitating coordination with related internal Functions and external third parties.
  • Monitoring monthly category budget and P&Ls ensuring that all activities are within budget and financial parameters.
  • Overseeing new and ongoing marketing and advertising activities.

Team management:

- _Overseeing team operation and keep updating team activities to match with work requirements._

  • Providing coaching and help subordinates to develop their career roadmap

REQUIREMENTS:

  • University Graduate
  • Preferred BA in Business Administration, Foreign Trade, Medical / Pharmaceutical/ Economics
  • Strong knowledge of category management, marketing and sales principles
  • Ability to analyze and develop accurate conclusions to support category decisions based on key data.
  • An understanding of the market and consumer insights and trends
  • Strong people management and persuasion skills to manage and influence at all levels of the company.
  • Excellent communication and interpersonal skills
  • 35 experience in the position of Senior / Group Brands Manager at MNC in Pharmaceutical/
    FMCG
  • Previous experience in category management is a plus
  • Experience of launching new products
  • Presentation skill
  • Efficient communication skill
  • Decision Making skill
  • Excellent planning and organizing skills
  • Office computer skill (PowerPoint/Word/Excel)
  • Thorough understanding of Business and related government regulations
  • English: Good communication skills in English, both verbally & written
  • Enthusiastic, creative and ability to make influence and active impact
  • Keen on work, ability to work under high pressure

For more information, please contact:

  • Ms.

Nguyen Thi Hong Tham Ext:
510

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