E-commerce Campaign Executive

3 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Tuyển Dụng 247 Full time ₫1,500,000 - ₫3,000,000 per year

1. KEY JOB RESPONSIBILITIES:


• Assist the Online Brand Manager in following up on and executing campaigns across

Consumer Engagement Touchpoints (Brand Livestreams, Affiliates Livestream &

pampering, Gifts with purchases and online activation projects) that align with the Brand

Strategy and Thematic Mega Campaign Concept to drive e-commerce success.

1.1.Brand Livestream execution


• Follow up and work with the Agency to conduct Mega Livestream brand events: ensure

well production set following the concept and key activities direction from the brand

team, and brief KOLs & BAS on the livestream flow and expected results. Provide on-thespot livestream management.


• Follow up and work with the KOL team who join the brand livestream in Mega campaigns.

Brief them on the key scope, script, and follow social media requests within the agreed

scope. Manage on-site needs.


• Take care of daily livestream by managing quality online includes Tool Test, Product card,

visual follow direction and ensure testers and material needed with BAS and Livestream

agency.


• Monitor the Livestream operation agency and track brand performance (sales,

productivity, hosts) monthly on TikTok and Shopee.


• Coordinate with Customer Service and key stakeholders to execute mini-games and the

CRM plan.

1.2. Influencers livestream management & pampering


• Coordinate with the agency to execute the pampering plan for KOLs & affiliates, following

direction from the manager.


• Follow up with the agency on-site for key big-tier Livestream sessions monthly to ensure

excellent execution for the brand's slots.

1.3.GWP (Gift-with-purchase) development


• Support the development of GWP samples with the agency, following item directed from

the brand.


• Assist with the execution of GWP delivery between the agency and the internal team.


• Support tracking GWP according to the plan and usage.

1.4.Logistic support for key projects


• Support connecting with the delivery agency to execute key projects related to content

flooding, PR events, and other ad-hoc projects.

1.5.Project Report


• Process reports tracking monthly and learning by campaign for key projects related to

Livestream, GWPs, and KOLs pampering.

2. PROFESSIONAL SKILLS & TECHNICAL COMPETENCIES:


• Experience: Minimum 2 years in Brand Management & E-commerce platforms.


• Language: Vietnamese and English.


• Knowledge of Brand Livestream & E-commerce channel.


• Familiar with KOLs management and POSM production.


• Possesses an open mindset & learning agility. Proactive and solutions-oriented.


• Adaptable, resourceful, and able to manage multiple projects simultaneously while

meeting deadlines and maintaining high-quality standards.


• Collaborative, detail-oriented, and able to work with agencies and other functions to drive

project results.


• Strong Communication & Organizational skills (in terms of tasks prioritization, deadline

management).


• Proficient in Microsoft Office programs including Excel, PowerPoint (Power BI & Canva

are a plus)

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