Senior Media Executive

3 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam OnPoint E-commerce Full time $60,000 - $80,000 per year

Your scope will include, but not limited to, the following responsibilities and will be aligned with your line manager, Digital Marketing Manager:

1. Channel Growth: (50%)

  • Develop frameworks and procedures for media planning, proposals, and operations for e-Commerce and social commerce campaigns based on industry best practices
  • Collaborate with internal and external stakeholders to plan and execute initiatives that enhance media performance in scale and efficiency
  • Stay updated on the latest trends, tools, and best practices in growth digital marketing

2. Channel Optimization - Digital Campaign Execution: (50%)

  • Responsible for daily execution of all search, social, and display advertising campaigns
  • Measure and report performance of all digital campaigns, assess against goals (ROAS, CAC, CPO, etc.), and develop reports for management
  • Identify industry trends and insights to optimize spending and performance
  • Evaluate and analyze end-to-end customer experience/behavior

Requirements:

  • Strong and proven opportunity evaluation and analytical capabilities
  • Independently motivated and driven individual with an entrepreneurial mindset and an optimistic attitude
  • Collaborative working style and strong teamwork experience
  • At least 2-3 years of solid hands-on experience in performance marketing on TikTok, Facebook and Google
  • Solid project and time management skills with the ability to manage multiple workstreams and campaigns
  • Excellent communication skills in both English & Vietnamese

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