Senior Marketing Executive

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam -878e-4c04-9607-47d39a04cb25 Full time $40,000 - $60,000 per year

Company Overview:

We are a fast-growing Burger & Brunch chain in Saigon, known for our creative concepts, strong brand identity, and vibrant community. We are looking for a Senior Marketing Executive to lead our marketing initiatives and help elevate the Marcel brand to the next level.

This role oversees social media, advertising, promotions, events, customer relationship strategies, and partnerships with freelancers and agencies.

I. Brand Strategy & Planning


• Define clear marketing strategies, messaging, content pillars, objectives, and KPIs for the brand.


• Develop and execute monthly and quarterly marketing plans & recaps to drive brand awareness, engagement, and growth, and report to direct Manager.


• Lead the marketing calendar, campaigns, and performance reporting while managing the monthly budget.

III. Content, Social Media & Advertising:


• Manage and create content across social media platforms (Facebook, Instagram, TikTok, LinkedIn) in alignment with brand identity.


• Develop digital campaigns and coordinate closely with our Ads Specialist for optimized paid advertising.


• Work with our in-house designer and freelance photographers/videographers/other to produce engaging visuals, videos and content.

III. Partnerships & Customer Engagement:


• Build and maintain partnerships with agencies, freelancers, brands, and collaborators.


• Implement customer relationship strategies to enhance loyalty, satisfaction, and retention.

IV. Data & Performance Tracking:


• Analyze campaign metrics, social media analytics, and customer insights.


• Adjust marketing strategies to optimize performance and ensure continuous improvement.

Activations, Events & Promotions


• Plan and coordinate in-house and external events, workshops, collaborations, and seasonal activations.


• Create promotional strategies, loyalty initiatives, and customer-engagement activities.


• Continuously propose fresh, creative marketing ideas aligned with trends and our target audience.

V. Qualifications


•Bachelor's degree in Marketing, Communications, Business, or a related field.


• Fluency in both English and Vietnamese (spoken and written).


• Strong understanding of the F&B market - especially current trends and competitors.


• Experience marketing to a young, urban audience (approx years old).


• Strong grasp of social media, digital marketing, and content creation.


• Excellent communication, time-management, and organizational skills.


• Creative thinker with a strategic and analytical mindset.

VI. WORKING CONDITIONS & BENEFITS


• Salary: Competitive and negotiable based on experience.


• We also offer:

  • Clear career advancement opportunities within a growing company.
  • Compulsory insurance (Social, Health & Unemployment Insurance).
  • Meal & parking allowance.
  • Annual bonus based on tenure and performance.
  • Employee discount across all Marcel Group outlets (applicable after signing the labor contract).

VII. How to Apply:

If you're passionate about marketing and excited to grow with a creative, dynamic brand, please send your resume to

Lots of love

La Marcel Fam'

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