Liability Product Manager

2 weeks ago

Hanoi Capital Region, Vietnam Cake by VPBank - Digital Bank Full time $80,000 - $120,000 per year

Job Responsibilities

  • Manage liability product lines including
    Payments, Merchant Package Solution, CASA,
    covering both new product launches and ongoing enhancements.
  • Drive customer acquisition efforts through various channels, with a focus on digital platforms and strategic partnerships (offline 2 online business model).
  • Collaborate with IT and Operations teams to define business requirements, support system development, and optimize processes.
  • Coordinate with Marketing, Legal, Process, and other cross-functional teams and partnerships to ensure smooth product delivery and alignment.
  • Work closely with sales channels to achieve business objectives such as CASA/Payment/Merchant portfolio growth and payment product penetration.
  • Monitor and improve customer onboarding and funding activation, products portfolio across all acquisition channels.
  • Develop, review, and maintain marketing collateral for Payment, CASA, and Merchant Package products to support sales and awareness efforts.
  • Analyze customer portfolio data to identify growth opportunities, drive cross-sell initiatives, and support targeted campaigns.
  • Generate business reports and dashboards to track performance and support strategic decision-making.
  • Conduct ongoing competitor analysis to ensure our products remain competitive and relevant in the market.

Qualifications & Requirements

  • Bachelor's degree in Business Administration, Banking & Finance, Economics, or a related field.
  • Passionate about fintech innovation and continuous learning to stay ahead in a competitive landscape.
  • Experienced in Banking/Digital Bank/Fintech organizations is a plus
  • Strong understanding of banking products and services, particularly CASA, Merchant and payment solutions, with the ability to tailor offerings to meet customer needs and market demands.
  • Proven ability to collaborate effectively with cross-functional teams including Product, IT, Operations, Marketing, Legal, and Sales & Partnership to drive product initiatives from concept to execution.
  • Excellent communication and presentation skills, essential for stakeholder engagement, internal coordination, and external partner interactions.

Our Benefits

  • Competitive compensation including a 13th-month wage and up to 3 months of performance-based bonus.
  • Laptops and other needed devices are currently supplied to all employees.
  • BE Corp budget is allocated for using services such as transportation, food, and passenger car bookings in Be application.
  • Annual health checks and premium medical healthcare (PTI) after probation.
  • 15 days of annual leave is applied for the entire employees.
  • Company trips, team-building activities, and happy hour events are organized on a quarterly or annual basis.

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