Account Manager, Brand
1 week ago
**I. SUMMARY**:
This role leads, plans, and manages the activity of BAAS’s accounts, and the business which spans across all POPS function teams and Clients/Brands.
The Account Manager supports the Director of BAAS by building a strong team; success on the account is seen through creating an environment for great work, being responsible for the profitable delivery of services, holding key client relationships, and delivering the best creative work alongside the overall strategy of the client.
**II. RESPONSIBILITIES**:
- Understands and drives the strategic vision of POPS and the brands.
- Directs the execution of the campaign / creative idea from the client brief.
- Handles multiple briefs and shoots at any one time and leads the smooth delivery of each.
- Ensures projects follow the overall strategic direction of the brand.
- Directs the team and other departments on projects, strictly adhering and leading project delivery.
- Controls and leads projects with financial targets in mind.
- Enduring client-relationship builder and inspires client confidence.
- Knowledgeable in 360 communications and actively pursuing digital opportunities.
- Direct team members to ensure that all requirements are being met in terms of overall project delivery.
- To think ahead and proactively plan out and assign workload on the business.
- To supervise and manage the delivery of the work from the account group.
- Makes commercial decisions and looks for growth opportunities.
- Responsible for clients' billing activity, budgeting, expense tracking and management to ensure the financial portion of POPS relationship with clients is accurate and operates correctly.
- Team mentoring and support to enable individual growth and development.
- Report to and work closely with the Director of BAAS in other related areas to achieve revenue goals
**III. REQUIREMENTS**:
- Minimum 5 years experience in digital media, advertising, content, or/ and brand space
- Ability to think strategically, and identify and resolve brand problems in digital branded content and digital media space
- Ability to understand the value of branded content vis-a-vis brand advertising
- Strong technical understanding of digital performance marketing i.e. Paid, Owned and Earned products and services such as Content Marketing, Social Media Management (organic & community focus) and Display Marketing
- Strong negotiation and problem-solving skills
- Strong presentation skills, including advanced PowerPoint skills
- Outstanding communication and interpersonal skills both internal and external parties
- Good interpersonal skills to be able to work with multiple teams and stakeholders in a productive and constructive manner
- Existing networks with brands are a strong plus
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