Country Brand Manager
1 week ago
ROLE SUMMARY
Country Brand Manager (CBM) will have responsibility over antifungal portfolio and to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBM will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBM for will report to the Category Lead.
**Responsibilities**:
- Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end.
- Accountable for adapting (glocalizing) global brand strategies, tactical programs, and TA-specific customer experiences to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
- Accountable for developing the organizational capabilities necessary to execute the strategic plan.
- Responsible for the revenue and DME forecasts and accurate tracking and monitoring
ROLE RESPONSIBILITIES
Accountable
- Brand Plan: Develop brand plan and review brand strategies with key stakeholders.
- Campaign Development: Select best fitting modules for country needs.
- Promotion Meetings: Manage compliance review of materials.
- Develop category Op Plan and influence sales targets and brand A&P allocations.
- Long-range forecasting for brands in charge
QUALIFICATIONS
- 2-8 years of pharmaceutical experience includes sales and marketing, and minimum 2 years in marketing experience, in ICU portfolio are preferred.
- Bachelor’s Degree; master degree or MBA desired
TECHNICAL SKILLS REQUIREMENTS
- Demonstrates business acumen
- Acts decisively
- Seizes accountability.
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Marketing, Customer and Competitor Insight
- Marketing Execution
- Track record of appropriate risk taking
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation, and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation
- Vendor management
- Proficiency in the local language as well as English proficiency
Work Location Assignment: Flexible
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
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