Country Brand Lead

4 days ago

Thành phố Hồ Chí Minh, Vietnam Pfizer Full time

ROLE SUMMARY

Vaccines Country Brand Lead will have responsibility on a new launch vaccine and to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBL will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBL for this product will report to Primary Care Marketing Lead Vietnam.
- Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Abrysvo vaccine.
- Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
- Accountable for developing the organizational capabilities necessary to execute the strategic plan.
- Responsible for the revenue and DME forecasts and accurate tracking and monitoring

ROLE RESPONSIBILITIES

Accountable
- Brand Plan: Develop brand plan and review brand strategies with key stakeholders
- Campaign Development: Select best fitting modules for country needs
- Promotion Meetings: Manage compliance review of materials
- Develop category Op Plan and influence sales targets and brand A&P allocations
- Long-range forecasting for Vaccines portfolios

QUALIFICATIONS
- 7 -12 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience.
- Bachelor’s Degree; Master degree or MBA desired

TECHNICAL SKILLS REQUIREMENTS
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Builds effective teams
- Marketing, Customer and Competitor Insight
- Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
- Marketing Execution
- Track record of appropriate risk taking
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation
- Exceptional prioritization -among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency

Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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