Senior Brand Communication Executive
1 week ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
- To build and manage brand integrity across all brand marketing initiatives and communications to accelerate Highlands Coffee brand growth ambition and strengthen all the brand health metrics for Asian markets with Vietnam as focus.
- To plan and execute marketing initiatives to build brand equity and meet business objectives as well as work with the team on assigned projects and tasks.
- Deeply understand customer and market insights to discuss, brainstorm and input for Marketing AOP of the brand.
- Lead integrated marketing execution calendar to ensure consistency with communication strategy and AOP with other Marketing Divisions (e.g.: Product & Store Marketing).
- Monitor and evaluate brand performance to recommend and execute appropriate ways to improve brand equity.
- Work with Store Marketing / Franchise to execute flawless brand marketing activities and experience across touch points.
- Partnering with different functions (Product Marketing, Store Marketing, Ops, Legal, etc.) for on-going projects and marketing execution.
- Optimize, manage and control the assigned budget in order to ensure the effective allocation to campaigns / activities that are in line with the approved strategies for the brand, and proactively recommend opportunities for additional/optimizing investment.
- In addition, perform other assignments or special projects based on business needs.
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Phụ cấp thâm niên
- Nghỉ phép năm
**Yêu cầu bằng cấp (tối thiểu)**: Đại Học
**Yêu cầu công việc**:
Education/ Training Qualifications:
- University graduate in preferably Marketing, Hospitality, Business or other related fields.
**Experience**:
- Minimum 5years of brand marketing experience in Retail, Consumer Goods, or other relevant industries.
- Experiences in Multinational Companies would be an advantage.
Knowledges and skills:
- Confident, outgoing and career orientated with excellent interpersonal and communication skills including experience in group presentation and public speaking.
- Highly computer literate in Microsoft Power Point, Excel, Word and preferably.
- Fluent in both spoken and written English and Vietnamese.
- Customer service attitude.
- Marketing, sale, customer service experience.
- Retail F&B experience.
- Ability to work effectively & efficiently in a fast-paced environment.
- Strong analysis and problem-solving skills.
- Strong Team Player (ability to work across functions and departments).
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR
Đại Học
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