Senior Executive Marketing

3 weeks ago

Ho Chi Minh City, Vietnam Trường Quốc Tế Nam Mỹ Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)

The Senior Executive, Marketing & Communications' role at UTS is a unique opportunity to explore deep consumer and market insight to drive short and medium-term profitable growth by working closely with different functions (Internal and external) to deliver exceptional brand experiences in the marketplace and make sure all the touch points between brand and customers are memorable. Daily responsibilities would include.

A. YOUR RESPONSIBILITIES

1/ Market Research & Forecast (5%)
- Collect market information to identify market needs, target markets, new markets;
- Conduct qualitative and quantitative surveys/ research to understand target customer needs;
- Regularly update new trends/ information in the market in order to timely adjust Marketing - Admissions strategies/ plans.

2/ Brand Management (20%)
- Support line manager to define market segmentation, target customer identification and brand positioning;
- Participating in building brand identity & brand equity, standards to be followed for images and communication content to target customers (current parents, potential parents, students);
- Resolving trademark-related legal issues;
- Build up, manage and produce content to maintain the school‘s official communication channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok...;
- Build, manage & operate website: Update school activity news, optimize users experience, make plans and execute to promote website rankings through keywords (SEO);
- Consulting & managing the presentation of all platforms for exchanging information to parents under the operating responsibility of other departments: ManageBac learning platform, Online uniform store, etc;
- Continuously monitor and update news from all educational groups on social networking platforms to capture market trends and make appropriate predictions;
- Responding to information that parents sent to Marketing-managed social media platforms;
- Support to identify and handle communication crises (if any).

3/ Formulate strategies, plans and deploy intergrated marketing activities for enrolment (30%)
- Participate in building communication themes throughout the school year using external or internal resources;
- Participate in defining strategy and plan multi-channel communication & marketing based on market situation, parents‘ needs and actual service provided by the school;
- Implement traditional marketing activities: Moderate the production of publications serving traditional marketing activities and enrollment: Brochures, leaflets, fee schedules,... for all programs study program / Deploying activities: Outdoor advertising, on-site advertising, printed newspapers, magazines, television stations;
4/ Management of communication activities (including communication activities of all other

departments) (10%)
- Check and approve the style, presentation and part of the communication text sent from the

official communication channels of UTS;
- Synthesize and store all school communication content throughout the school year.

5/ Event organization (15%)
- Planning, budgeting and organizing marketing events;
- Planning, budgeting and organizing Admission events;
- Participating in/hosting sponsored events;
- Support the organization of school‘s general events: Opening ceremony, closing ceremony, summer program,etc.

6/ Filming, designing and censoring publications/products for school-wide operation (10%)
- Check the content of publications serving the activities related to parents and students:

- Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning tools, etc;
- Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (eg: Welcome G1 student series);
7/ General missions of management and administration (10%)
- Consult and offer professional solutions under functional units;
- Organize, manage and archive department‘s document, information & data;
- Prepare reports relating to department functions & and duties;
- Support other departments in fulfilling school-wide tasks when required;
- Other tasks diretly assigned by the Board of director.

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:
Competitive salary & benefit package
Comprehensive training program & development roadmap for all positions
Preferential tuition & other fees for employees’ children studying at UTS

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:
1/ Education
- University Degree with Marketing/Business background is an advantage.

2/ Experience (type of)
- Well-experienced with Marketing background at least from 01 year and above;
- Used to work in Education industry is a plus.

3/ Specific knowledge/ skill
- Love working with students;
- Strong business mindset, analytical power, good communication and presentat

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