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Category Promotion Manager
3 weeks ago
**MAIN PURPOSE OF ROLE**
Summarize the main purpose of the role in 3-5 statements.
Responsible for the annual promotion plan of several brands under different product categories to maximize consumer appeal. Overseeing the entire end-to-end process from planning to implementation for promotion activities. Strong understanding of brand equity is required to ensure the plan’s relevancy for the brands. Managing different stakeholders at different level is daily task as alignment is key in the company matrix organization.
**MAIN RESPONSIBILITIES**
(Details of Job Responsibilities, deliverables and accountabilities with 8-10 statements)
Analyze data or insights to determine industry and consumer trends
Understand brands’ equity, business and opportunities
Understand channels’ landscape and opportunities
Propose promotional ideas which fit with each brand at certain time
Liaise with marketing teams to align promotional activities of a product category
Secure approval from relevant stakeholders for implementation
Collaborate with different functions for implementation supervision
Propose forecasts for product demand to ensure the availability of inventory
Assume responsibility of budget management for category
SUPERVISORY RESPONSIBILITIES
(Fill if applicable in 3-4 statements, else specify not applicable)
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience Experience Experience Details (Details about type of experience required - not more than 4-5 statements>)
Proven experience in brand or channel management
Solid knowledge of below-the-line operation
Strong collaboration and leadership skills
Proven characteristics in Attention to details & Follow through
Fluent in English
Education Level
Field of Study/ Qualification
Bachelor's degree
CORE Skills Required
(Top 4-6 Skills / Competencies required for role)
Professional Skill (Technical skills required for role)
Strong in data analysis, analytical thinking and communication skills
Cost orientation, Statistical Analysis, Business analysis, business performance management
An analytical mind with a strategic ability
Excellent communication and people skills
BSc/BA in business administration, marketing or related field
Behavioral / Leadership Skill (Competencies required for role)
Ability to influence others at all levels in embracing the change
Ability to relentlessly drive initiatives to achieve the end objective
Ability to work in an environment that is fast paced, constantly changing and achieve innovative solutions
Ability to successfully engage and lead individual and team discussions and meetings and presentation
Ability to pay attention to details
Entrepreneurial mindset, ownership and ability to complete tasks with minimum supervision
Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
Language Skill (any specific language required)
Good communication skill with fluency in English and Vietnamese
Computer Skill (any specific Computer Skill required)
High level in Excel skills (data modelling, visualization, VBA).
Understanding of data analysis and forecasting methods Proficient in MS Office
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