Food Service Assistant Category Manager

7 months ago


Ho Chi Minh City, Vietnam Circle K Việt Nam Full time

**Job Purpose**:
To be responsible for the management, development, delivery the merchandise strategy and category
management concepts to subordinates, maximize category sales, profit, trading income generation, stock,
and support stores to achieve best operating results. She/He will manage 1 or 2 categories including:
**Job Accountabilities**

2.1. Strategic
- Implement the merchandise, buying and pricing strategies for categories, in line with the agreed
company vision and mission.
- To increase category penetration, trade up customers, develop competitive edges and to capitalize
market opportunities.
- Keep abreast of the retail environment by paying regular visits to stores, to competitors and also
internationally and initiate appropriate decisions /actions to ensure competitive advantage is
maintained. Develop new product and service concepts to lead the growth of the Company.

2.2 Sales and Profit
- Generate categories’ sales by ensuring that categories’ target customers are provided with products
and services that they want.
- Maintain budget margin and pricing frame which maximizes business profits whilst delivering a good
value offer to the customer.
- Negotiate the best terms with suppliers by creating and building strong mutually beneficial
partnership relationships.
- Build value creating partnership relationships with the vendor base.
- Maximize other income generation from her/his category (ies).

2.3 Stock
- Manage stock levels and mark downs to ensure that product availability is high yet ensure that cash
flows and profits are maximized by controlling stock levels within set targets.
- Establish and maintain effective SKU control and tail management.

2.4 Customer Focus
- Work closely with all related departments to roll-out and evaluate merchandising activities which are
customer focused in offering interesting and innovative promotional activities and events to increase
sales, profits and foot
- traffic.
- Continuously review the product category mix to ensure that customers’ needs are fully satisfied at
all times.
- Lead the category in charge to develop appropriate CRM strategies to improve customers’ loyalty and
to maximize promotion returns.

2.5 People
- Develop and train subordinates ensuring that they are customer and product focused.
- Manage performance through the setting and reviewing of individuals’ performance.
- Build an effective and open working relationship both within the Merchandising Department and with
other Departments.

2.6. Central Administration
- Merchandize System Compliance/ Standard Operating Procedure (SOP): maintenance and
enhancement.
- Analyze current operating procedures for job relevance, as well as the potential for technological
advancements for productivity enhancement and aiming at reducing lawsuits, employee or system
errors

2.7. Vendor Compliance/ Vendor Performance
- Streamline and standardize the internal procedures and supplier compliance for dealing with vendors
- Associate consumer data to category management (Category performance, Nielsen Operating
Statistics)

**Key Job Description**
- Control all NW range and approval local range in each Region for her/his category (ies)
- NW Pricing and Margin strategy (RSP & Promotion) for category(ies)
- Handle suppliers on Trading Terms, Marketing activation and Trading Income
- Co-ordinate all the departments relating to stock & product’s exposure
- Share to Supervisor/assistant direction and problem solving

**Job Requirements**:

- Bachelor’s degree in business or related field preferred.
- Minimum 3 years’ working experience in Retail merchandising and at least 1 year at the same position.
- Good command of English and computer skills.
- Quick learning, willing to take up challenges.
- Outstanding communication skills.
- Able to work independently, possess a high level of responsibility and commitment.



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