Consumer Market Insight Assistant Manager

5 months ago


Ho Chi Minh City, Vietnam Unilever Full time

**MAIN JOB PURPOSE**:

- The role of the Consumer & Market Insight (CMI) function is to show the business where and how to win. This is accomplished through the CMI mission to provide inspiration and provocation to drive transformational growth. This role partners the Ice Cream Team within Vietnam. This role requires the driving of strategic and transformational action with all key category and country stakeholders whilst becoming familiar with a wide range of qualitative and quantitative research methods.

**JOB SUMMARY**:
As Consumer Market Insight Assistant Manager your responsibilities would include:

- Identifying Growth Insights & Opportunities which lead to Transformational Actions
- Distilling insight from primary and secondary research/data to drive growth in the business.
- Build and give a clear point of view from analyses as well as the outcome of research studies. You should then be able to articulate this point of view to key stakeholders and drive recommendations going forward.
- Independently manage conversations with marketers and senior CMI colleagues, to land/persuade on key business recommendations.
- Building knowledge of key markets, the category and consumers to inspire and inform projects; including bringing in and feeding the nuances of the local culture.
- Work closely with agency partners, using various sources of data (including digital) to identify trends, opportunities and threats.
- Developing your own research skills, making full use of: CMI Portal, CMI Guidelines tools and templates, Training opportunities, coaching/ mentoring from line manager as well as working with Centres of Excellence.
- Building own understanding of key business processes e.g. Category / brand strategy, Integrated Brand Planning (IBP), Innovation and Renovation (IPM), Communication (IBC)
- Be able to work and build a relationship with teams and colleagues within Vietnam Ice Cream and CMI.

**DESIRED BEHAVIORS**:

- A positive attitude and can-do attitude
- Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way.
- Ability to collaborate seamless & lead across agency partners and internal Unilever teams will be crucial.
- Tenacity and resilience.
- Curiosity is essential for exploration
- Strong attention to detail.
- Great observation skills

**PRIMARY INTERFACES**
- Category Lead of Beauty & Wellbeing in Vietnam
- Brand Managers
- Market Research Agencies
- Category/Global CMI Team
- Consumer Technical Insight Team
- R&D, Customer Marketing, Finance

**SKILLS AND EXPERIENCE**:

- Think strategically - ability to design, develop and land research with impact
- Opportunity spotting skills, with data deep diving abilities
- Analytically minded and numerically oriented.
- Capability to derive insights from integration of different data & connecting the dots
- Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
- Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions.
- Good project management skills
- Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth
- Experience of working with continuous research data - retail tracking, consumer panel and tracking data is essential.
- A minimum of 4 years of relevant work experience, ideally with a background in Research / Analytics
- Fluent English (verbal & written)



  • Ho Chi Minh City, Vietnam British American Tobacco Full time

    **BAT is evolving at pace - truly like no other organization.** **To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!** **BAT VIETNAM IS LOOKING FOR A CONSUMER INSIGHTS MANAGER** **SENIORITY LEVEL: Management Level** **FUNCTION**:Marketing** **SALARY...


  • Thành phố Hồ Chí Minh, Vietnam NielsenIQ Full time

    **Company Description** - Maintaining and building an accurate, complete, up-to-date understanding of the market with insightful data and intelligence - Accountable for analyses, charting and performing quality checks for analytic reports - Assisting in developing analytical solutions, consumer insight recommendation and developing questionnaires aligned...


  • Thành phố Hồ Chí Minh, Vietnam Givaudan Full time

    Step into our world of creativity and joy! Consumer Market Insights Manager - Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and...


  • Ho Chi Minh City, Vietnam Consumer Products Games & Publishing Full time

    Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of...


  • Ho Chi Minh City, Vietnam Mondelēz International Full time

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You effectively manage consumer contacts to achieve consumer satisfaction and retain consumer loyalty. **How you will contribute** You will effectively manage consumer contacts to achieve consumer...


  • Ho Chi Minh City, Vietnam TIKI.VN Full time

    **Overview**: **Responsibilities**: - Assist in developing and implementing comprehensive brand strategies to strengthen Tiki‘s brand equity and market positioning. - Collaborate with cross-functional teams including product management, marketing, sales, and operations to ensure brand initiatives are aligned with business objectives. - Conduct market...


  • Ho Chi Minh City, Vietnam Abbott Laboratories Full time

    **MAIN PURPOSE OF ROLE** The role will drive Vietnam ANI to become a consumer-centric organization by providing meaningful and compelling insights that will drive Business Growth - this will include collaborating with Commercial Business Partners to ensure vetted NPIs and communications as well as ensuring accurate market / share forecast for the financial...


  • Ho Chi Minh City, Vietnam Công Ty TNHH Minthacare Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) As an Assistant Product Marketing Manager (APM) at Minthacare, you are responsible for driving effective marketing always-on activities and campaigns, under the direction of the Product Marketing Manager. APM is the driving force behind the success of our products. To be qualified for the role, you...


  • Ho Chi Minh City, Vietnam JTI - Japan Tobacco International Full time

    We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries. But our business isn’t just...


  • Ho Chi Minh City, Vietnam Công Ty Cổ Phần Thực Phẩm CJ Cầu Tre Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) Mô tả Công việc - Assist the Brand Manager in executing the Marketing Plan by coordinating with Sales and Trade Teams to carry out effective campaigns, and achieve strong brand growth. - Support the Brand Manager in planning for Annual Marketing and Communication. - Analyze market situations,...

  • Insight Manager

    4 months ago


    Ho Chi Minh City, Vietnam Buzzmetrics Full time

    **Buzzmetrics** is a member of **YouNet Group** - the leading SocialTech Group powering Sales, Marketing and Operations. Founded in 2013, Buzzmetrics is the pioneers of using social listening data to bring businesses & consumers closer together. Based on the key idea that social media is a virtual society where people live their second life, we exist to...


  • Ho Chi Minh City, Vietnam Talentnet Full time

    $2,000 - $3,000 - FMCG **RESPONSIBILITIES**: - Mission_: - Throughout understand CARE model & its contribution to the total business including Nutrition, Health and Hygiene where applicable. - Translate consumer connection & engagement to business results via Acquisition pillar with excellent operation, to exceed expectations. - Builds CRM capabilities by...


  • Ho Chi Minh City, Vietnam Công Ty TNHH VinaQS Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) Overview: As a Sales & Marketing Assistant, you will drive revenue growth and enhance brand visibility. You will be responsible for assisting in developing and executing effective sales and marketing strategies, building strong relationships with clients, and contributing to the overall success of...


  • Ho Chi Minh City, Vietnam VNG Full time

    Be jointly responsible for protecting and developing ZaloPay’s brand equity. Support Brand Manager in being a brand custodian, assisting in the planning, execution and evaluation of various branding & marketing activities - Assist in several and lead a few of the strategy development, execution and measurement & evaluation (M&E) of variant-specific...

  • Strategic Insight

    4 months ago


    Ho Chi Minh City, Vietnam JTI - Japan Tobacco International Full time

    We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries. But our business isn’t just...


  • Ho Chi Minh City, Vietnam Bayer Full time

    **Associate Trade Marketing Manager** **_Global Job purpose_** Associate Trade Marketing Manager (TMG) is responsible for developing and coordinating implementation all trade marketing plans & activities at **Modern Trade Channel, Pharmacy Chain Key Accounts & E commerce** The Jobholder ensures the translation of Marketing and Company strategy into...


  • Ho Chi Minh City, Vietnam STADA Arzneimittel AG Full time

    If you are looking for new challenges, a place to grow speedily and being empowered, please join our Market Research Team: **STADA - Emerging Markets - Senior Insights Analyst** - HCMC | Viet Nam (VN) | Full-time | Fix-term- The Senior Insights Analyst will be responsible for analyzing market and business intelligence data to provide actionable insights and...


  • Ho Chi Minh City, Vietnam Lectra Full time

    **INTRODUCTION** - We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and servicesAt Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with...

  • Customer Strategy

    5 months ago


    Ho Chi Minh City, Vietnam Unilever Full time

    **Main Job Purpose**: - Customer Strategy & Planning is a strategic department in Customer Development functions. - We ensure that marketing plans fit with channel/customer and shoppers’ needs in order to maximize benefit for Unilever and our Customers. - The Customer Strategy & Planning Assistant Manager drives increased brand penetration and profitable...


  • Ho Chi Minh City, Vietnam Công Ty TNHH Lectra Việt Nam Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận)1. :The primary function of this position is to develop consumables and spare parts sales dedicated to Lectra Manufacturing Solutions in Viet Nam.The position also includes establishing account plans respecting Group requirements. This requires documenting potentials contributing to the growth of the...