Manager, Retail Buying

3 weeks ago

Ho Chi Minh City, Vietnam Adidas Full time

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
- This role is responsible for maximizing the profitability of Own Retail business by overseeing that the sales planning, buying, day-to-day trading activities, sales reviews and inventory management are carried out effectively and efficiently. A secondary responsibility of managing the buy for key Franchise partners/doors may be added in the future.
This includes:

- Planning and setting the right merchandising strategy for Own Retail in the country
- Implementing Merchandising End-to-End (E2E) process
- Putting in the right strategies to derive the right Buy for Own Retail in the country
- Monitoring all in-season activities and acting accordingly for Own Retail
- Providing feedback and work collaboratively with SEA Own Retail Buying/Merchandising Department
- KEY RESPONSIBILITIES:
- Lead and coach country Buying team members on all Buying functions with the objective of providing career progression.
- a. Pre-season
- Support the implementation of key strategic priorities in the country for Own Retail within the SEA Own Retail Buying Department framework.
- Responsible for the Business Units’ Sales Planning, Buy, cost and margins in the country.
- Work with the SEA Own Retail Buying Department to derive Open-To-Buy (OTB) budget for Own Retail - Concept Stores (New seasons) and Factory Outlet (GFO).
- Build the right product mix based on the share of business of store formats, product categories, store types, age and gender mix for Own Retail.
- Review and implement the right buying analysis by categories for Own Retail.
- Review and define product options and space management in the country for Own Retail.
- Ensure correct size ratios are used for order placement for Own Retail
- b. In addition to the above (when secondary responsibility becomes effective):
- Work with Head of the Franchise Channel/Key Account Manager to receive Open-To-Buy (OTB) budget for Key Franchise Partners/Doors.
- Support Key Franchise Doors to ensure their sell-in buy is appropriate by giving them the right range recommendation per store based on SEA Own Retail Buying seasonal strategies.
- Provide guidance to Key Stakeholders i.e. Buyers of Franchise partners to ensure that all merchandising strategies and principles are executed timely and correctly.
- Ensure correct size ratios are used for order placement for Key Franchise doors.
- c. In-season
- Drive and achieve Benchmarks and KPIs on productivity and sell-through which are aligned with SEA Own Retail Buying Department for Own Retail.
- Support improvements in Allocation and Replenishment (A&R) techniques with SEA Direct to Consumer (DTC) Own Retail Buying Department for Own Retail.
- Ensure products are launched on time with adequate stock for Own Retail.
- Work closely with Store Operations to ensure product grading and product option plan are in line with space management guideline for Own Retail (pre-season).
- Establish and analyze Own Retail’s key Buy, Sales and Inventory reports and take necessary actions to ensure business strategies are well-executed and business goals are achieved (pre-, in
- and post-season).
- To validate and identify Month on hand (MoH) inventory planning file based on the month cover of Concept Stores and Factory Outlets
- Ensure end-of-season stock is managed accordingly to the Product-Life-Cycle (PLC) policy for Own Retail.
- Ensure all Store Openings/Closings/Remodels are well coordinated by tasking the Buying department to act as the single point-of-contact for Own Retail.
- Provide guidance to Key Franchise Partners on sales report generation and analysis (pre-, in
- and post-season).
- Ensure in-season chase models (Evergreen, In-Season-Creation and Planned-Responsiveness) are well managed to make sure inventory is optimal for Own Retail.
- Establish Own Retail store-visit schedule to achieve an expected amount of time spent in the stores. Ratio of time to be spent in office versus stores is recommended as 60%/40% respectively.
- Analyze Own Retail Store Visits Pack (SVP) prior to store visits.
- KEY RELATIONSHIP:
- Internal: Own Retail Stores, Country Retail Operation Team, Country Category Marketing, Country Finance, SEA Own Retail Buying team, Country Franchise team, Country Warehouse Operations team
- External: Franchise Partners, Other third-party service providers
- KNOWLEDGE, SKILLS AND ABILITIES:
- Datamining & Presentation skills
- Strong analytical mind set - detail and numbers oriented
- Excel/computer skills
- Business Acumen & problem solving skills
- Category know how - products, ranges, market trends
- Big picture thinking
- Process and system understanding
- Collaboration & Influencing skills
- Ability to multitask
- REQUISITE EDUCATION & EXPERIENCE/MINIMUM QUALIFICATIONS:
- a. Educational:

- University degree in business, ideally with marketing and sales focus or equivalent professional experience
- Merchandising/Retail Finance/ Business Analytics Experience: 5-6 yea

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