E-merchandising Manager

4 weeks ago


Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**_MAIN PURPOSE OF ROLE_**

ANI Vietnam business has achieved a milestone and has grown to a sizeable business of more than $600M. To achieve more growth in the future, Digital Transformation is key focus to support for ANI business. To accelerate our digital transformation along maturity curve vs competition, ANI Vietnam needs to leverage omni-channel to bridge between offline and online channels, which Ecommerce plays a key role in this journey.

E-merchandising Manager is a totally new role which help to ensure that all digital activity is consistent with the objective and the essence of the brand and contributes to the growth of the brand by managing interactive campaigns and customers and Build online content planning corresponding to the activity plan

**_ MAIN RESPONSIBILITIES_**
- Plan and execute excellent merchandising plan (A+ content, portfolio, rating & review, animation, SEO/SEM, CRM, ) in E-com based on deep understanding of shopper insight and well-integrated with brand master plan
- Lead thematic campaigns for important sale events (super brand day, 1111, 1212 ) and monthly campaigns as well as daily exposure of the brand on E-com platform
- Own and continuously optimize ACD E-com marketing plan and provide Ecommerce tactics to lift up sell out, on site visibility and algorithm
- Work with key stakeholders to ensure A+ content and merchandising on in E-com platforms.
- Support other channels besides E-com to provide digital solutions and online sales where applicable
- Establish and maintain relationships with key stakeholders inside the Company (marketing, sales and Education), digital ecosystem and media partners.
- Evaluate emerging technologies and provide recommendations for adoption where appropriate.
- Keep update and analysis shopper understanding from Seller Center, Customers, internal online research
- Other ad-hoc tasks assigned by Manager

**_ MINIMUM BACKGROUND/ EXPERIENCE REQUIRED_**

**_ Work _**_Experience_**

Minimum 5 years
- Over 5 years working experience in E-commerce industry, related to FMCG products in eCommerce industry, must have proven experience in designing all animation plan and content to drive traffic and sales in Vietnamese online retail
- Good understanding, sensitivity towards key trends in the online industry.
- Brand communication background with product management on ecommerce is a plus.
- Understanding of digital marketing and consumer insights with strong analytical skills and data-driven, critical thinking.
- Test & learn & fast learning with growth mind-set

**_ Education_**

Bachelor
- Degree in Economics or equivalent

**_ CORE Skills Required _**
- Communication skills
- Analytical skills
- Presentation skills
- Designing skill
- Behavioral / Leadership Skill_
- Problem solving skills
- Creativity and innovation
- Integrity
- Flexibility
- Teamwork
- Language Skill_
- Good command of English
- Computer Skill_
- MS Office



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