Category Campaign Strategist

2 weeks ago

Ho Chi Minh City, Vietnam TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

Join us as we drive the future of e-commerce here at TikTok.

**Responsibilities**:

- Based on the development stage of e-commerce business, can reasonably formulate the rules and thresholds of various activities and gameplay, and obtain business results while taking into account business quality
- Based on specific campaign scenario and gameplay, build and constantly improve the activity gameplay effect measurement index system
- Established the campaign effect review system, precipitated and iterated effective campaign strategies, promoted GMV growth, monitored and improved campaign ROI and budget efficiency
- Cooperated with cluster heads/ cluster strategists and the inter-departmental team within the company, integrated resources, and maintained a good long-term cooperative relationship.

**Qualifications**:

- Bachelor degree or above, 3 years or more working experience in e-commerce activities or strategic operations, plus experience in strategy/business analysis/data analysis
- Keen user product cognition, familiar with domestic and foreign content e-commerce products, familiar with short video and Live stream
- Strong logical thinking and structured thinking, with strong project driving force
- Excellent communication and resource integration skills: good communication skills, strong sense of initiative, good at cross-departmental collaboration, strong empathy
- Good at communication and coordination of cross functional teams.
- Proficient in English and Vietnamese language. English can be used as a working language, overseas experience is preferred.
- Skilled use of analytical tools, including excel and SQL, BI tools (Tableau, PowerBI, Guan Yuan, etc.) practical experience is preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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