Campaign Planning Associate
1 month ago
DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- This role will focus on planning and monitoring platform campaigns with different products, seller and user segments to achieve and improve business performance.- Facilitate campaigns, ensure all campaigns are presented to the highest standards, with the priorities of the customer.
- Ensure relevant departments, categories business functions are represented and appropriate product selections have been made.
- Tracking and analyze campaign performance - daily, weekly, monthly, spike events for continuous improvement and implementation.
- Be a co-owner for the campaigns, working with cross functions to improve customer and seller experience.
- Compile, analyze and present performance metrics and enlighten potential opportunities for growth.
**Requirements**:
- Proven work experience as Marketing Planner or similar role.
- Knowledge of business key performance metrics.
- Solid computer skills especially PowerPoint/Google Slide, Spreadsheet/Excel.
- Strong analytical skills with a goal-oriented attitude.
- Work with open minded, dedication and enthusiasm.
- Strong communication skills with both internal and external teams.
- Thrives to work in a fast-paced and agile team with a strong winning mindset.
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