Big Campaign Planning Associate

5 months ago


Ho Chi Minh City, Vietnam Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Coordinate internal resources and work with other teams across all functions (Business Development, Marketing, Operations) to plan and execute monthly campaigns as well as optimization levers, following the analysis.
- Compile, analyze, and present data on campaign performance metrics to identify opportunities for improvement toward profitability and commercial.
- Anticipate and troubleshoot during campaigns when issues arise; identify root causes and potential solutions to problems.
- Other tasks as assigned by team lead.

**Requirements**:

- 1-2 years of experience in Project Management, Marketing, Business Intelligence, Strategic Planning, other relevant experience(s).
- Good command of English with strong stakeholder management skills.
- Willing to be hands-on with execution abilities.
- Strong analytical and business acumen is a plus.



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