Associate Planning Manager

5 days ago


Ho Chi Minh City, Vietnam Dentsu Aegis Network Full time

Job Title:
Associate Planning Manager

**Job Description**:
Key responsibilities:

- Lead Integrated Marketing Communications (IMC) planning and delivery of client campaigns - To have comprehensive rationale from a consumer, data, performance, competitors, and media landscape perspective to deliver a strong plan.
- Lead Customer Data Platform (CDP) solution planning and delivery of CDP client campaigns with CDP and social creative partners.
- Assist with the planning of new business pitch and coordinate with related parties to manage the pitch on quality, cost and timing to match with expectations of Direct report and Client.
- Ensure the successful optimisation of all client campaigns - including reviewing campaign performance, as well optimising based on the continuous feedback from both the client.
- Campaign reporting is carried out to the highest standards - as well as delivery of commentary, insights and actions to the client on a daily, weekly and/or monthly basis.
- Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meeting.
- Understand individual client needs (including and beyond specific projects) so you can help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well.
- Work to develop a solid understanding of the client’s business, with emphasis on your area of responsibility.
- Be collaborative across functions.
- Other works as required by the Employer from time to time.

Knowledge & Experience
- 2+ years of hands-on strategic planning experience with a total of 4+ years of marketing experience (agency experience is a plus).
- Deep understanding of communication/branding, digital marketing and social media platforms.

Skills and abilities
- Negotiation skills: ability to contribute to negotiation strategic and if involved can demonstrate flex in style depending on situation and stage of negotiation
- General understanding of business models and trends, particularly within the client sector;
- Strong marketing, media and communications concepts, models, skills, practices, tools, frameworks, etc.
- Holistic view of Bought, Owned and Earned (BOE) media
- Good understanding of holistic media concepts, propositions, Dentsu Media services
- Ability to analyze numerical data and pull out reasonable and rational conclusions to underpin innovative strategic plan
- Project management skills: draws up plan for delivery of work to deadlines and with all milestones plotted; follows up key deliverables to ensure timely delivery and heads off any risk to this with proactive checking in

**Location**:
Ho Chi Minh City

Brand:
Dentsu X

Time Type:
Full time

Contract Type:
Fixed Term Contract (Fixed Term)



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