Senior D2c Manager

4 weeks ago


Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**1. ROLES & RESPONSIBILITIES**
- **Drive revenue, share and profitability for CRM D2C online platform**:

- Lead and implement CRM D2C online platform strategy in partnership with the technical, Digital, sales & marketing teams to maximize sales result through Omni channels in the market
- Manage budget, technology development and operation processes for all CRM D2C online platform related activities.
- **Define and drive CRM D2C online platform per brand level**:

- Leverage and work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online that help to manage consumer engagement and eventually result in a better Consumer Lifetime Value.
- Develop a good Consumer experience through exclusive programs for D2C channel in partnership with Sales & Marketing teams in conjunction with annual consumers marketing calendar.
- Align Consumer and Brand strategies/objectives to identify key business opportunities. Ensure CRM D2C online plans are integrated into annual Integrated Business Planning Process.
- Identify opportunities for Abbott and its Consumers via CRM D2C online platform based on a strong understanding of their strategies and Consumer insights.
- **Stakeholder Relationship Management**:

- Work with all internal and external stakeholders to deliver CRM D2C online strategies and annual business plan
- **Responding for CRM D2C online performance**:

- Put in place an effective system to track sales, share and operational costs
- Able to monitor performance by ROI measurement, KPIs tracking, etc.
- **Training & Development**:

- Support the skills’ development, knowledge and competence of internal teams in order to effectively execute their activities and gain competitive advantage.
- Identify and share best practice across the local market in Nutrition industry
- Develop external partners, whose expertise can be leveraged to develop our skills and capabilities in this space.

**2.** MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**
- **Knowledge & Experience**:

- 10+ years business experience
- Experienced in sales / marketing / digital / eCommerce/ telesale role (client side or retailer)
- Working knowledge of Tele-sale/D2C/ E-Commerce business model is required
- Demonstrates strong leadership and communication skills
- Ability to present and influence others, including internal Abbott and external Customer leaders
- Experience in working with and leading cross-functional teams
- **Core Skills Required**:

- Experienced in sales / marketing / digital / eCommerce/ telesale role (client side or retailer)
- Organization and planning kills
- Analytical thinking
- Reporting skills
- Strong leadership
- Communication skills
- Ability to present and influence others, including internal Abbott and external Customer leaders
- Interpersonal skills
- Problem-solving skills
- Time management
- **Language Skill**:

- Good command of English
- **Computer Skill**:

- MS Office
- SQL
- MS Project

**3. MINIMUM BACKGROUND/ QUALIFICATION**
- Bachelor’s Degree or Above, Field of Economics


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