D2c Offline Section Manager

6 months ago


Ho Chi Minh City, Vietnam Sony Electronics Full time

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

A. Sony Store Operation
- Managing sale & operation of Sony store to create and deliver “Excellent Customer experience.”
- Develops/executes sales and profit plans that are in-line with budgetary goals.
- Managing and enhancing the store SOP, high store standards and conditions, fostering a positive environment, which provides consistent efficient, and friendly service ensuring a Sony Store Experience for both our customers and team members.
- Leading and propose new business development and demand creation by approach directly to TA with new business models and channels: B2B, B2B2C, etc
- Key initiative development & management: create and manage new project such as Tiktok collaboration, connect with new partner to promote partnership deal to increase sellout (Grab, Bank,), co-branding with others Brand to highlight and promote key products.
- Devise strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in direct store such as: new value added for product (FOC, Premium After sale service, UI/UX enhancement, etc..) instead of price action as usual.
- Co-ordinate with cross function teams: PM, Mar-com to set up and deploy promotion/campaign to boost sale.
- Collaborate with the marketing-communication team to drive customer acquisition and retention (Loyalty program, post-purchase offer and activities - workshop,)

B. Store Marketing and Communication
- Monitor MKT budget yearly/ monthly.
- In-store MKT and communication leading: FB ads, EDM, Livestream, SEO project and search tools,
- Cooperate with external agents for outsource technical/MKT solution.
- Be responsible for GTM planning of new product launching at Sony store.

C. Omni Channel development
- Standardize O2O channels to strengthen D2C (Direct to Consumer) channel.
- Centralize process of Sony Store online and Offline to enhance D2C SOP.


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