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Customer Strategy

8 months ago

Ho Chi Minh City, Vietnam Unilever Full time

**Job Descriptions**

**1. Be accountable for the development and implementation of trade category plan for assigned category & customers/channels**
- Translate customer & shopper insights into business building opportunities within specificcustomers/channels.
- Build customers/channels specfic trade plans to align with total trade category plan and deliver category & brand objectives.
- Identify trade spend opportunities & risks and allocate budgets accordingly.

**2.Work with in-country CBD team to ensure excellent trade plan deployment & in-store activation. Work hand-in-hand with Marketing Team in (re-)launch and consumer promotion activities**
- Work out the brief for BTL agencies and sales team.
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.

**3.Work hand-in-hand with Shopper Marketing Team in developing and executing category/schematic shopper** **promotions**
- Lead scheme proposal and execution (POSM production, gift sourcing & delivery OTIF).
- Conduct ROI and post-promotion evaluation.

**4.Work out monthly rolling forecast for assigned channel through S&OP cycles**
- Prepare promotion sell-out volume with attention to market intelligence information & current business performance.
- Prepare input for Brand and build incremental sales volume.

**Job Requirements**:

- At least 2 years of relevant working experience in customer-facing, analytical or brand-building jobs
- Deep understanding of working with external partners and collaborating to provide solution Proactive complex problem solving, evaluate alternative options & provide data-driven approach