Customer Marketing Executive
2 weeks ago
**Requisition ID**:8838
Job Summary**About Company**:
- Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature._
- Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013._
**Job Summary**:
**To support overall KPI of assigned channel to Develop & Deliver Brands objectives per Channel/Customer (including volume, revenue, profitability etc) via Brand ITM activities, customer JBPs, insight based categories development/customer development actvities.**
LI-SL1Job Responsibilities**1. Support to deliver Brands objectives and category development for assigned channel**
- Generate channel/ customer/shopper insights in related channel for assigned category.
- Work with MKT/ CAT/ Account team to execute category/brand guidelines in related formats by customer based on category focus, brand J2BDs, consumer/shopper/customer insights and demand space to drive channel growth
- Own execution new Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly
- Responsible for category development per sub channel: Pack/mix/Pricing & Promotion management and or portfolio initiatives
- Tracking & monitoring the budget: D&A promotion, MKT fund, A&M, POSM production, TOT etc.
**2. Customers JBP (Joint business plan)**
- Support and ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
- Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies
- Work with Sales team to get feedbacks on plan and insights of market/ customers
Skills and Experience- Bachelor graduation in relevant majors.
- Strong knowledge of MT/OP channel
- Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, Category Management & Development including Revenue mangagement
- Brand marketing, customer marketing or sales experience in an FMCG environment
- Capability in analysis channel/ brand/ price/ pack trends in related channel vs total industry.
- Strategic thinking, strong analytical, problem solving skills
- Strong communication/ interpersonal skills
- Fluent in English & Computer skills (MS Office)
- English
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