Customer Marketing Manager

3 weeks ago

Ho Chi Minh City, Vietnam GSK Full time

**Site Name**: Vietnam - Ho Chi Minh City

**Posted Date**: Mar 17 2023

Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.

As **Customer Marketing Manager **, you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan. You will also manage the resource allocation within the brands based on customer insight and leading execution across the brand teams.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

- Understand Customer needs and be responsible to translate that into insights to future marketing strategies.
- Deliver key product selling points and strategy to customers within a portfolio management framework in line with customer segment priorities.
- Engage with customers and external stakeholders to make sure the delivery of exceptional experience within service oriented mindset.
- Flawlessly executes Global Integrated Campaigns appropriately updated to address the persona of the customer and or customer segment including F2F and digital
- Appropriately engage with Medical to gain customer insights from EE and key customer groups to ensure deep customer insight and respond to customer needs
- Manage local congresses, and GSK sponsored digital or face to face events
- Collaborate with 3rd party stakeholders and global and regional teams in terms of local implementation
- Understands business analytics and respond accordingly to ensure customer engagement, deliver Rx share growth and increase touchpoints.
- Feed global and regional teams regarding customers, compeition and market
- Develops a media plan in line with Global strategy to ensure an appropriate integration with the Global campaign objectives and use of the marketing mix
- Manage the resource allocated for specific customers for each brand

**Why you?**:
**Basic Qualifications**:
We are looking for professionals with these required skills to achieve our goals:

- BA of Pharmacy
- in 3 years experience in marketing, and/or sales
- Service/Customer oriented
- Strong marketing capability including proven success in multichannel marketing
- Knowledge of Marketing ways of working and Code of Promotion
- Excellence in execution: Prioritization, communication, stakeholder management and problem solving
- Exceptional communication and organizational skills

**Preferred Qualifications**:
If you have the following characteristics, it would be a plus:

- Service/Customer oriented
- Experience in multichannel marketing
- Knowledge of marketing ways of working and code of promotion
- Excellence in execution of prioritization, communication, stakeholder management and problem solving
- Exceptional communication and organizational skills
- LI- GSK

**Why GSK?**:
Our values and expectations are at the heart of everything we do and form an important part of our culture.
- Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
- Continuously looking for opportunities to learn, build skills and share learning.
- Sustaining energy and well-being.
- Building strong relationships and collaboration, honest and open conversations.
- Budgeting and cost-consciousness.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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