Cluster Communications Manager

1 week ago

Hanoi, Vietnam British Council Full time

Cluster Communications Manager

**Date**:5 Feb 2024

**Location**: Hanoi, East Asia, VN

**Company**:British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.
We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021-22 we reached 650 million people.

**Job Title**:Cluster Communications Manager (41164)

**Pay band**:6 / G

**Location this role could be based**:Hanoi, Vietnam

**Department**:Education

**Contract type**:Fixed Term, 24 months (initially)

**Role Purpose**

The Communications Manager will be responsible for external communications planning and delivery, including press, digital and social media, crisis communications, events, internal and change communications, and stakeholder communications within the country and wider South East Asia cluster. They will also work closely with internal and external key stakeholders to execute plans that strengthen and integrate marketing communications initiatives to continue to engage current audiences, identify and attract new ones, create greater awareness of the British Council and protect our brand reputation.

**Main accountabilities**

Strategy and Planning
- Manages implementation of country communications strategy and plan, ensuring alignment to the South East Asia regional communications strategy and plan, and effective impact.
- Manages the delivery of internal and external communications campaigns and activities for the country/cluster, ensuring that messages are consistent and support the regional communications strategies.
- Oversees country/cluster interactions with the public by implementing social media content strategies and managing web pages.
- Manages communication of the British Council's profile to internal and external stakeholders working closely with the wider regional Communications team.
- Manages media relations activities in the country.
- Ensures that all communications maintain and strengthen the reputation of the British Council.
- Plans and co-ordinates country/cluster internal and change communications activities to improve effectiveness and audience impact.
- Ensures that internal, change, media and stakeholder communications risks and issues are effectively managed and mitigated with support from the wider Communications team.
- Ensures that communications messages are consistent, are aligned to regional communications strategy and support the British Council brand.

Consultancy, analysis & problem-solving
- Applies communications expertise to provide advice to colleagues and business leads and deliver agreed programmes of work.
- Applies analytical approaches to identify and assess current state of communications, define opportunities for improvement, implement agreed projects and initiatives, ensuring consistency with regional communications plans and approaches.
- Delivers appropriate communications initiatives and interventions to support business needs, aligned to regional communications strategies, plans and approaches.
- Presents complex information clearly, producing tailored presentations, which convincingly influence decision-makers about the case for country and cluster communications initiatives.
- Builds an in-depth understanding of the operational context, opportunities and challenges for communications.
- Makes appropriate linkages to issues across the broader organisation and region, to ensure that the delivery of communications projects and initiatives is based on informed business insight and joined-up thinking.
- Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the standard of communications advice and business support provided, enabling improvements to be made where issued are identified.

Consultancy, analysis & problem-solving
- Applies communications expertise to provide advice to colleagues and business leads and deliver agreed programmes of work.
- Applies analytical approaches to identify and assess current state of communications, define opportunities for improvement, implement agreed projects and initiatives, ensuring consistency with regional communications plans and approaches.
- Delivers appropriate communications initiatives and interventions to support business needs, aligned to regional communications strategies, plans and approaches.
- Presents complex information clearly, producing tailored presentations, which convincingly influence decision-makers about the case for country and cluster communications initiatives.
- Builds an in-depth understanding of the operationa

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