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Marketing and Admissions Manager
1 week ago
**Role description**: The Admissions and Marketing Manager leads the planning and delivery of marketing and student recruitment-led activities to deliver enrolment and retention targets. The post holder is responsible for supporting the Campus Principal in matters relating to admissions, marketing, and communications.
**Key Responsibility 1**:
- To demonstrate successful planning and execution across marketing and communications.
- Lead the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities within the local competitive environment.
- Support the annual target and fee-setting process within the school.
- Drive quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets.
- Proactively manage the content, media, event, and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.
- Produce digital and print publications within schools following regional brand & editorial guidelines, organizing photography/videography shoots and design/editorial content where required.
- Leverage all appropriate content, media, and PR opportunities.
**Key Responsibility 2**:
- Drive the increase in the number of students in school and enrollment target.
- Ensure that the targets agreed for school growth are challenging and based on evidence of what is possible in each locality.
- Ensure the school engages in active student recruitment activity to meet and exceed student recruitment targets.
- Ensure sales and marketing-led activity informs annual budgets. Lead annual Marketing & Admissions planning sessions for the school.
- Attending and representing the schools at appropriate student recruitment and outreach events as required. Maintain relevant relationships (with other key personnel) to develop B2B activities.
- Manage the use of the CRM to ensure robust collection of recruitment data and high levels of customer follow-up.
- Lead on establishing strong relationships with prospective and current parents and students.
- Develop strong internal relationships with staff to effectively carry out marketing and student recruitment activity.
**Key Responsibility 3**:
- Ensure admissions processes are professionally and systemically run with accurate group reporting procedures
- Follow the ISP admissions process and ensure relevant documentation and parent contracts are delivered successfully.
- Ensure that the schools’ admissions and student recruitment processes are customer-focused and designed to make enrolment as easy as possible.
- Ensure KPI reporting is accurately carried out for regional and central usage.
**Qualification**:
- Educated to Degree/Master level.
- Qualification in Marketing, Business related.
**Work Experience**:
- Minimum 5 years of work experience in a similar capacity.
- Prior experience in the Education industry is an advantage.
**Language**:
- Excellent command of the English language and Vietnamese, written and oral.
583745
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