Business Development Manager

4 days ago

Ho Chi Minh City, Vietnam PepsiCo Full time

Overview:
In our journey to become a Faster, Stronger, Better Organization and achieve the business vision of SDD, this role is ritical to accelerate our performance through Business Development, which can deliver bigger impact on incremental NR, GM% and NOPBT% for Vietnam.

This role is responsible for Business Development in terms of 03 parts:
1/ Cambodia business:
to drive the Commercial activities of Cambodia Business and manage P&L to deliver AOP & SDD.

2/ New business:
to explore new opportunities/ new business model to scale up Vietnam Foods business, including but not limited to new categories entries, category expansion, new partnership.

3/ School channel development:
to identify new opportunities and develop school channel and manage its P&L.

**Responsibilities**:
**Cambodia business**:

- Daily Basis performance:

- Channel & Territory: implement strategy for Modern Trade & Traditional Trade by regions/ provinces.
- Sales Performance: demand planning, sell in & sell out tracking.
- Market Execution: distribution & visibility planning & tracking.
- Sales Force Capability: improve DCR Attrition by ensure Routes Stability and enhance Capability of distributor and sales team
- Customer Partnership: execute JBP with key customers in terms of product portfolio, display & consumer promotion.
- Market Intelligence: market & competitors’ landscape.
- P&L management
- Process P2P (procure-to-pay):

- Work with internal PepsiCo and external Distribution Partner in Cambodia to plan and process Purchase Request, Purchase Order, Contract, Payment, etcand monthly reconciliation.
- AOP (Annual Operating Plan):

- Assist ICF Business Development Lead to develop, align and cascade the AOP in terms of Commercial part in Q4 annually.

**New business**:
Assist ICF Business Development Lead to draw out the business strategy (6Ps) for new opportunities/ new business model which can contributes to at least 5% of total VNF biz.

**School channel development**:

- Channel Strategy Development:

- Develop and execute strategies for introducing and growing PepsiCo Foods products within school channels. Develop tailored activation activities that adhere to local and educational standards. Manage channel P&L to deliver channel ambition.
- Partnership Management:

- Build and maintain strong relationships with educational institutions and canteen operators. Negotiate and secure partnerships that benefit both parties and increase brand visibility and sales.
- Compliance and Advocacy:

- Ensure all channel activities comply with local regulations concerning advertising and selling in educational settings. Advocate for health-conscious product positioning, aligning with institutional nutritional guidelines.
- Sales Forecasting and Performance Tracking:

- Monitor sales performance and market trends within the schooling and canteen channels. Adjust strategies based on analysis and feedback to optimize channel profitability.
- Cross-functional Collaboration:

- Work closely with CCD & Marketing Team to align channel strategies with broader company goals. Ensure product and promotional alignment with brand standards.
- Market Intelligence:

- Continuously gather and analyse consumer and market insights to inform strategies and identify potential areas for growth within unconventional channels.

Qualifications:
**Qualification**:

- Bachelor’s degree in marketing/ business/ commerce or related field.
- At least 5 years experiences in Trade Marketing or Business Development in multinational FMCG companies.

**Required Functional skills & job knowledge**:

- Channel & GTM robust understanding.
- Strong in business analysis, presentation, communication, consumer insight, project management, influencing & interpersonal skill.
- Energetic, fast learner with high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative.
- Able to deal with ambiguity and changing environments.
- Able to deal with multi parties/external business partners/ multi business models in multi countries.
- Experience with matrix organizations & work well under pressure.
- Proficient office computer skill (Word, Excel, Power Point).
- Fluent in English and Vietnamese.

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