Integrated Strategist

4 weeks ago

Thành phố Hồ Chí Minh, Vietnam Ogilvy Full time

**About Ogilvy**

**KEY RESPONSIBILITIES**

Your key responsibilities as an Integrated Strategist will be as follows:

- Understand the strategic task from the account team and make suggestions at the operational level to make the strategic plan more focused and efficient.
- Bring integrated strategic capabilities across 3-4 blue chip accounts at Ogilvy.
- Writing creative briefs
- Identifying tensions, and understanding propositions and strategic positionings
- Beginning to understand and respond to creative work with reference to insights
- Communications planning - identifying the roles for comms and channels, including new media and platforms.
- Be a strong key player for selected new business pitch wins, and other strategic scopes in collaboration with Ogilvy offices in other markets.
- Broadening your skills across the agency through other projects (EFFIES, Pitches etc.)

**Creative Leadership**
- Bringing fact-based knowledge and insights to inspire creative and strategic development.
- Obtain, consolidate, and analyze the basic materials with joint efforts with the account team.
- Contribute to the upskilling of Strategy Team members in integrated strategy capabilities.
- Supervise and grow at least 1 associate strategist and 1 strategic intern/trainee.
- Be passionate and supportive in teamwork, can provide team members with enlightening case studies, relevant content and sharing ideas.

**The skills you learn and apply**:

- Quant research: summarizing key findings and unearthing insights vs. simply parroting information. You understand how to read trends and a story in data which gives your argument rigour (g. Mintel, CMMS, Clients' quant, social listening etc.)
- Qualitative skills: learning to write a discussion guide, set up and conduct basic interviews, summarize findings, and edit video clips. You can use qual to give flavour to your story.
- Market and cultural trend analysis.
- Developing target audience profiles and writing personas that feel real.
- Writing customer journeys based on data.
- Integrated Communication Planning: Assist the senior planning staff in completing the integrated communication Planning with the joint efforts of the fellow departments.
- You're able to use these insights to write a point of view that can be presented to others.
- Build competence in Applied Behavioral Science (primarily in communications + shopper marketing).

**QUALIFICATIONS**
- 4-6 years of experience in a similar role in the Mar-Coms industry, campaign experience is much preferable.
- Be interested in what motivates people and the changing trends and fashions affecting consumers.
- Confident about 'constructing' brands and demonstrate an interest in brands in general, not just their communications.
- Have strong presentation and negotiation skills, both in Vietnamese and English
- Be skilled at analyzing research and able to translate this into action plans
- Be organized and able to think strategically both long and short-term.
- Have a good memory for facts and figures.
- Work with a range of people and as part of a team.
- Be persuasive, flexible, and FUN to talk to and work with.
- **_A portfolio may be required for this position_**.

**CAREER GROWTH & WORKING CULTURE AT OGILVY**:

- Develop strategy skillsets beyond just communications (Truly end-to-end from brand design strategy to shopper marketing strategy).
- Opportunity & autonomy to expand skillset (and working scope) across 8 capability units within Ogilvy Group: Consulting, Action, Brand Design, Advertising, Experience, Studios, PR & Influence, Health).
- Unparalleled training & knowledge base out of any network (training modules, best-in-class decks, direct connect to global expert leads, global intelligence sources).
- Career path towards Senior Strategist (Manager).
- Develop leadership skillset in the context of expanding the Strategy Department (20+ people) & existing culture of nurturing the next gens of strategists.
- United and aligned agency leadership across Strategy, Account, Creative.

LI-DNI

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

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