Director of Sales

6 days ago

Hanoi, Vietnam Hyatt Regency West Hanoi Full time

Summary

**Purpose**:
Provides leadership in all selling activities within the hotel, working closely with the Rooms, Food and Beverage and other revenue-generating departments to maximize sales through the activities of the Sales Department and other employees.

**Main responsibility**:
**Administration**
- Develops, implements, maximizes, monitors and evaluates the hotel’s Sales Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage and all other revenue generating departments.
- Ensures Sales activities are aligned with the Corporate Marketing Strategy and Hotel Actions have been implemented where appropriate.

**Customer Service**
- Monitors all hotel employees in delivering the brand promise and provides exceptional guest service at all times, providing positive and constructive feedback as necessary to the respective Head of Department.
- Ensures that all Sales employees provide excellent service to internal customers in other departments as appropriate.
- Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.
- Maintains positive guest and colleague interactions with good working relationships.

**Financial**
- Maximizes employee productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business as well as the expectations of the guests.
- Assists with the preparation of the Annual Business Plan for Marketing.
- Strategically analyses business performance to facilitate accurate and meaningful forecasting, involving the respective Heads of Department as appropriate.
- Proactively manages all the sales resources and funds, and control departmental costs.
- Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information.

**Marketing**
- Manages all the hotel sales brand contacts, enforces and maintains the hotel’s brand positioning and concept, agreed upon in the hotel’s Annual Business Plan.
- Assists to prepare, utilize and update an Annual Sales Plan, broken down as necessary by division and/or department.
- Constantly monitors and evaluates local, national and international market trends, and the competitor hotels’ sales initiatives, in order to make sure the hotel’s marketing and sales remain competitive and cutting edge.
- Manages all key sales accounts and groups, evaluates them based on sales account analysis prepared by Marketing & Communications Manager and develops strategies for pricing, inventory, and sales resource allocation.
- Actively participates in weekly yield meetings and monthly strategic meetings, developing and adjusting sales and pricing strategy.

**Operational**
- Directs and coordinates all selling activities and communicates these activities throughout the hotel.
- Assists the Marketing & Communications Manager to review and evaluate the effectiveness of selling activities and adjust as necessary to achieve or exceed the objectives as outlined in the Annual Marketing Plan.
- Be aware of community, business, political and social factors that may affect the hotel’s financial performance.
- Ensures room and banquet space inventories are reviewed weekly and strategies are formulated to fill low occupancy periods.
- Ensures all sales proposals, collateral, digital tools, and other sales communications are in-line with the hotel’s and HI’s brand standards, and up
- to-date in terms of information.
- Ensures all contracts signed by or on behalf of the Sales and Marketing Department follow the established hotel policies and procedures.
- Attends major travel, trade and corporate functions to network and promote the hotel when required.
- Plans and executes sales trips based on business priorities.
- Entertains existing and potential customers and ensures the Sales Team entertains customers based on business priorities.
- Ensures a high level of exposure for the hotel through direct sales solicitation, telephone contact and written communication.
- Works closely with other Department Heads in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.

**People Management**
- Assists in the recruitment and selection of all Sales employees; follows hotel guidelines when recruiting and uses a competency-based approach to selecting employees.
- Ensures the punctuality and appearance of all Sales employees, making sure they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
- Maximizes the effectiveness of every Sales employee by developing each individuals’ skills and abilities through the appropriate training, coaching, a

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