Marketing Strategy Manager
1 day ago
Attractive salary package
- Fixed 13th salary
- Location: Hanoi
**Job description**:
- Responsible for brand image, macro and micro development in terms of markets, customers, competitor analysis, business models, products, technology, geography, etc. development strategy aimed at profitable growth in the values of materials and minerals.
- Collect and analyze quantitative and qualitative information from 3rd party sources to identify demand trends, production, capacity and trade flows, as well as mineral and competitive maps. painting.
- Assess the behavior of competitors, assess the current strengths and weaknesses of the unit, thereby building business strategies and tactics to develop a sustainable competitive advantage.
- Identify shortcomings in the production and supply of mineral products to the market, to prioritize building new product innovation strategies, creating attractiveness for the market.
- Identify and review M&A objectives and factors relevant to the group's product/market or new markets worth investigating.
- Managing the communication strategy and branding.
- Develop marketing materials and marketing campaigns for potential customers.
**Requirements**:
- Education: Bachelor's/Master's degree or higher degree in Science, Chemistry or Engineering (or other technical discipline).
- From 5 to 8 years of relevant experience in an industrial organization and/or consulting experience for/in a large strategic firm (prefer in the following fields**: industrial minerals, chemicals, construction, consulting units, plastics, glass, electronics, building materials...**)
- Experienced in strategic marketing, market development and building and developing marketing strategies.
- Experience in industrial marketing and/or market development.
**Skill**:
- Excellent project planning, execution and management skills.
- Good computer skills (Microsoft Office, PowerPoint, etc.)
- Proactive, flexible and professional person who has many innovative ideas to build marketing strategies.
- Able to work under pressure, able to manage time and work
- Excellent communication skills.
- Ability to work in a team, work independently, always take initiative, think positively & cooperate.
- Good English skill, both verbal and written
561470
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