Channel Marketing Manager

3 days ago


Hanoi, Vietnam NIC HR Full time

NIC’s Client

**Job Description**:
MAJOR RESPONSIBILITIES
- Lead channel marketing department to achieve commercial goals
- To lead, motivate and develop a team of channel marketing professionals to deliver the strategic shopper,
channel and customer agenda to execute winning behaviour changes at the point of purchase

1 Perfect Execution
- Lead and execute the program with close working relationship with sales and head office

2 Channel Strategy and implementation
- Create and embed a clear 3 year strategy for sustainable profitable growth of portfolio and brands by channel.
- Optimise channel profitability and activity ROI in a sustainable way
- Translate 3 year channel strategies into SMART yearly objectives and winning channel operational plans

3 Channel Activation Plan Execution
- Ensure the flawless execution of yearly channel operational plans, delivering agreed objectives on time, on strategy and within budget.
- Roll out outlet visibility and channel/brand promotion with close alignment with brand marketing team and sales
- Develop channel specific programs to support sales needs

4 POSM Management
- Manage implementation of visibility item & POSM with the right brand at the right channels/outlets
- Manage POSM distribution/allocation towards warehouse/depot and monitor stocks level

5 SA management
- Manage implementation of SA with the right brand at the right channels/outlets
- Lead SA training programs including presentation,selling skills, brand and beer knowledge
- Recruit and deploy SA for outlets, special eventsand sponsorship arrangements

6 S&OP
- Join S&OP process for Sales department as a contributor to forecasting process

7 Customer program
- Develop and execute trade promotion and incentiveprograms
- Organize trade relations events ie. customer appreciation dinners, incentive trips

**Required skills**:
QUALIFICATIONS/ EDUCATION AND EXPERIENCE - University graduate (Administration, Business Management, Marketing), MBA is a plus - Minimum of 5 years’ experience in sales/channel marketing - Good understanding or prior exposure to on-premise development ie.restaurant, bars in a multinational FMCG company - Commitment and passionate for business development - Good planning, communication, problem solving, negotiation skills - Proactive, independent, highly committed, result oriented individual - Mature with strong leadership and good team building skill. - Good English writing and speaking Skills

**Benefit**:

- Attractive salary package



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