Marketing Manager

6 months ago


Hanoi, Vietnam WhiteCoat Full time

**Company Overview**
WhiteCoat is a regional digital healthcare provider founded and headquartered in Singapore, offering on-demand telemedicine services and other services through innovation and data-driven technology. WhiteCoat’s core services include primary care tele-consultations, chronic disease management, health screening services and home-based medical services.

As a digital healthcare leader, WhiteCoat partners global insurance giant, AIA, large conglomerates and governments to spearhead the way for wider access to affordable healthcare across the Southeast Asia region.

**Who are we looking for ?**

Are you an individual who is independent, self-motivated, and passionate about business development and healthcare? Joining us should appeal to you not just because we respect and value our employees but because we are a place where passion and dedication are rewarded with opportunities for professional and personal growth. Furthermore, the company’s foray into emerging markets heralds an exciting and dynamic phase.

**You will get to**:

- Play a key role in the establishment of Whitecoat in regional markets, including but not limited to Vietnam, Indonesia and Malaysia
- Influence product feature development and enable the localization of Whitecoat’s patient/ customer journeys in the various markets.

**What will you be doing?**
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Analyze consumer behavior and determine target audience
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives

**What do you need?**
- Work experience in Marketing Managers, preferably within Healthcare industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
- BSc or MSc in Marketing or relevant field
- Able to start immediately will be advantageous

**What's in it for you**:

- You can truly make an impact by driving the company growth with your own ideas and creativity in an industry that affects all of us - healthcare.
- Become an essential part of a passionate and highly motivated, international team.
- Enjoy entrepreneurial startup spirit with fast decision-making and outcome. Opportunity to have meetings with and learn from the CEO/Founder every week.
- Opportunity to learn on the job & hands-on many areas: sales, marketing, CS, planning, strategy, partnership building.
- Contribute to improving the lives of individuals and be a part of our success story


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