Manager, Agency Marketing and Regional Support

6 months ago


Ho Chi Minh City, Vietnam Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

**Working Arrangement**

Hybrid

**The opportunity**

This role will lead the development and execution of agency marketing plan, messaging platforms, CRM platforms, lead generation campaigns, digital engagement activities for Manulife Vietnam agency forces.

**Responsibilities**
- Write content to meet marketing and communication objectives in support of partner marketing, co-branded and custom marketing efforts.
- Provide intermediary partners with strategic consultative support and marketing content library designed to help educate intermediaries, plan sponsors and participants.
- Define Manulife agents experience journeys to improve reference and retention ratio of agency manpower effectiveness
- Develop marketing programs to acquire and agent relationships while implementing strategies to generate new lead generation.
- Develop deep relationships with agency and operations partners to improve partner experiences
- Analyze market data, trends, and competitive insights to inform all aspects of product positioning, messaging and brand plans.
- Measure and analyze marketing outcomes to develop insights to inform future efforts and drive better engagement.

**What motivates you?**
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up. You share your humanity, helping us build a diverse and inclusive work environment for everyone.

**What we are looking for**
- BS/BA in marketing or related field
- 5 - 7 years’ experience in Financial Services industry
- At least 05 years of experience in a marketing communication in life insurance; or account management role in marketing agency
- Superior written and verbal communication skills
- Proven success in launching products and programs
- Knowledgeable in key industry trends and best practices
- Ability to research, identify, and analyze trends

**What can we offer you?**
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance. Professional development and leadership opportunities.

**Our commitment to you**
- Values-first culture
We lead with our Values every day and bring them to life together.
- Boundless opportunity
We create opportunities to learn and grow at every stage of your career.
- Continuous innovation
We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact.

**About Manulife and John Hancock**

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

**Manulife is an Equal Opportunity Employer



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