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Ice Cream, Customer Strategy

2 months ago

Ho Chi Minh City, Vietnam Unilever Full time

Ready to move forward in your career? Please check out positions Senior Customer Strategy & Planning Manager, located in Ho Chi Minh City

1. Lead the development and implementation of trade category plan for assigned channel:

- Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels.
- Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
- Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
- Match brand objectives with customer/market needs
- Work with field sales team to ensure excellence in in-store activation.
- Ensure sales team to execute the most efficient JBP and trade spends.

2. Work out monthly rolling forecast for assigned channel:

- Prepare promotion sell-out volume with attention to market intelligence information.
- Prepare input for brand and build incremental sales volume.

3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:

- Allocate promotion volume to assigned channel/ customers in charge
- Work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store

4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:

- Lead scheme proposal and execution
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores OTIF
- Conduct ROI and post-promotion evaluation

KEY REQUIREMENTS
- Bachelor Degree
- At least 3-5 year experiences as Trade Marketing Manager, Channel & Category Development Manager
- Strong leadership skill, data driven, result-oriented
- Growth mindset, knowledge of business and management principlesVery strong in communication skill, multi-stakeholders management
- Self-motivated, interpersonal skill, bias for action, data driven & data analytical skill, result oriented
- Strategic thinking and problem-solving ability with entrepreneur mindset, strong ownership & leadership
- Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change
- Planning and organization skills

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