Senior/lead Marketing

2 weeks ago


Ho Chi Minh City, Vietnam HERAMO - Premium Laundry & Cleaning App Full time

HERAMO - Join a Leading Premium Laundry & Cleaning Franchise & Mobile App Company to together with us X10 our franchise network to minimum of 100 stores at at least 4 cities, 2 countries, and online platforms by end of 2025.

No.1 brand for premium laundry & cleaning services with 60.000 customers and 10 stores in HCMC, 30.000+ app downloads and rapidly growing; powered by innovative technology platforms we build ourselves; TOP #2 of STARTUP WHEEL 2021. We’re honored to be part of Go Global franchise ecosystem, mentored and co-developed by top experts in the field: Nguyen Phi Van, Nguyen Tuan Quynh.

By joining our team, you will have the opportunity to work with top profiles in the franchise, business, and digital spaces. Together, we will build and be a significant part of something big and meaningful in life.

If you are truly talented, ambitious, and ready to make a difference, we invite you to join us on this exciting journey. Don't miss out on this opportunity to be part of a rapidly growing company that is shaping the future of the laundry and cleaning industry. Join HERAMO today

As the Marketing Lead for HERAMO, you will be a key player in driving the success of our premium laundry & cleaning app & franchise company. Your primary focus will be to lead and execute marketing strategies that will elevate our brand presence, attract customers, and accelerate our growth in targeted Vietnam and oversea in the future.
- Lead and manage the marketing team, including performance, digital, content and offline marketing roles. Provide mentorship, monitoring and support to ensure the team's success and professional growth
- Develop and implement a comprehensive brand strategy that reflects HERAMO's UVP and resonates with the target audience
- Develop and maintain brand consistency across all channels (mobile app, social media, offline chain stores etc.): tone of voice, key message, brand identity, POSM
- Drive online awareness and & offline franchise store visibility through marketing campaigns ensuring achievement of target orders & revenue
- Explore new growth channels for marketing such as affiliate marketing and partner with the business development team to identify new opportunities for growth
- Collaborate with cross-functional teams to drive marketing leads & boost orders
- Reports directly to CEO & Co-founders
- Develop and manage the marketing budget

**WORKING TIME & PAY RANGE**
- Working time:9:00 AM - 6:00PM, 5.5 days / week
- Competitive salary. Full 100% salary in probation period (2 months)
- Working location: 01 Truong Son, Ward 4, Tan Binh District, HCM City

**IDEAL CANDIDATE**
- BA degree in Marketing/ PR/ Communications/Business Administration/ Economics or Social Sciences or relevant backgrounds
- At least 1-2 years experience at a similar roles
- Fluent in English (both speaking and writing)
- Data-driven mindset is a plus. You will be required to work with data
- Ability to develop, planning strategies and implement plans
- Good at critical thinking (ability to think critically & systematically, analyze and solve problems with a strong attention to detail)
- Ability to work independently, under pressure and tight deadlines
- Hustle (have a ‘get-it-done’ entrepreneurial attitude)
- Learn very fast; and be extremely flexible and adaptable

**OFFER**
- Work in a young, dynamic and professional Startup environment. We offer you a unique opportunity for you to grow to the top in Marketing (at the growth stage - challenging & exciting)
- Work directly with CEO, top profile in Vietnam market in the field of Technology / Digital / Product Management / Digital Transformation
- Full of career development opportunities in a growing startup. Sponsored to participate in job skills training courses, soft skills
- Performance review 2 times / year. Performance bonus from 1 to 3 months of salary per year
- Quarterly party, company outing, snacks and other benefits.

**Salary**: 15,000,000₫ - 20,000,000₫ per month



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