(Senior) Marketing Manager

4 weeks ago

Ho Chi Minh City, Vietnam Adecco Full time

Job LocationHo Chi Minh City

Job typePermanent

Salary100,000,000-120,000,000 (VND)

Theo lĩnh vựcMarketing / PR

Experience7-10 Năm

IndustryEducation

**Job summary**:

- An excellent Senior Marketing Manager role is now available in an international school based in Ho Chi Minh city.
- This Senior Marketing Manager will lead all aspects of marketing, branding, and communication strategies for school

**Responsibilities**:
Developing Marketing and Communication Strategies:

- Devise comprehensive marketing and communication strategies aligned with the school's objectives and values.
- Identify target audiences and segments, and tailor messaging accordingly.
- Stay updated with market trends and competitors to refine strategies as needed.

Brand Management:

- Oversee the school's brand identity and ensure consistency across all communication channels.
- Develop brand guidelines and standards for internal and external use.
- Foster a strong brand presence in the community and educational landscape.

Digital Marketing and Online Presence:

- Monitor and analyze online metrics to assess the effectiveness of digital marketing efforts.
- Optimize SEO and SEM strategies to enhance online visibility and drive traffic.

Content Creation and Management:

- Create compelling content for various platforms, including website, social media, newsletters, and press releases.
- Collaborate with internal teams to gather content and ensure accuracy and alignment with brand messaging.
- Manage content calendars and publishing schedules.

Public Relations and Media Relations:

- Develop and maintain relationships with media outlets, journalists, and influencers.
- Handle media inquiries and coordinate press releases and interviews.
- Identify opportunities for positive media coverage and manage crisis communications when necessary.

Event Management:

- Plan and execute marketing events, such as open houses, workshops, and seminars.
- Coordinate logistics, promotions, and follow-up activities to maximize event success.

Team Leadership and Development:

- Lead and mentor a team of marketing and communications professionals.
- Provide guidance, feedback, and professional development opportunities to team members.
- Foster a collaborative and creative work environment that encourages innovation and excellence.

**Experience requirements**:

- Proven experience in marketing and communications roles, preferably in the education sector.
- Strong strategic thinking and analytical skills.
- Excellent written and verbal communication abilities.
- Proficiency in digital marketing tools and platforms.
- Demonstrated leadership and team management skills.
- Creative thinking and problem-solving capabilities.
- Ability to multitask and meet deadlines in a fast-paced environment.
- Passion for education and a commitment to the school’s mission and values.

**Education requirements**:

- Bachelor’s degree in Marketing, Communications, Public Relations, or related field; Master’s degree preferred.

**Contact Person**:
Mai Phuong Nguyen

Adecco

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