Senior Event Manager

2 weeks ago

Ho Chi Minh City, Vietnam Informa Markets Full time

**Company Description** Informa PLC is a leading international events, intelligence and scholarly research group.**

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

The Senior Event Manager is responsible for overall Brand ownership, delivery of quality customer experience, and continuous growth of products to develop and maintain the Brand as a market leading entity. The role will be accountable for identifying growth opportunities in adjacent markets and sectors, employing a keen eye for M&A through new product launches, geo-adapts and acquisitions. The Senior Event Manager will own and manage the P&L of a brand, while being responsible for the financial, operational and customer performance of each product. Working with the Sales as well as Marketing and Operations leaders he/ she will drive revenue growth and improve margin year-on-year. Responsible for a 3-5 year long term Brand / Event plan, the Senior Event Manager will lead in innovative thinking, enabling stronger evolution of Brands / Events in the market. He / she will be a known leader in the industry, holding deep insight into market trends and customer needs.
- Own and develop the strategy and direction of products as part of a market leading brand to enrich the value proposition Informa Markets provides
- Accountable for the development and improvement of customer experience for each product / event
- Grow existing brands through M&A strategies such as, new product launches, geo-adapts and acquisitions
- Responsible for successful execution of complementary products for each Brand / Event including conferences and seminars
- Identify new white space opportunities in adjacent markets which can be incorporated into brand and product development
- Create and develop long term (3-5 year) product / brand strategies to achieve product objectives and growth across all brands
- Own the P&L of each Brand in the portfolio and hold accountability for financial, operational and customer performance of products
- Develop and lead Business Unit sales strategies and revenue forecasts in collaboration with Sales Team.
- Maintain and strengthen key customer relationships through demonstrating detailed understanding of customer business strategy and needs
- Work with Sales Team to set budgets and targets for Sales team and individuals
- Set strategic approach with the Sales Team for use of sales agents / Joint Venture sales teams to deliver local and international revenue where relevant
- Ensure successful execution of Marketing and Operations elements of product delivery
- Be a figurehead in the industry, understanding the market and developing Informa Markets’ eminence
- Build personal relationships on behalf of the brand, Sales Team and Informa Markets as a whole
- Engage the most strategically important customers to ensure needs are met and loyalty is rewarded
- Strategic ownership of floorplan, responsible for initial design and significant strategic changes each year

**Qualifications**
- University Bachelor’s Degree / University of Applied Sciences qualification
- 5-8 years’ experience in **_leading_** a Brand / Product team with 12-15 years in a Brand / Product role with a multinational organization
- Significant experience in a developing brand and sales strategies with strong sales acumen
- Strong experience in managing relationships with international customers across various regions and cultures
- Ability to act as an independent, inspirational leader with charisma and energy
- Ability to develop relationships at senior levels and support the management of and interaction with high value customer accounts
- Ability to define a sales strategy and supporting campaigns to execute against a set of targets
- Experience of reporting, budgeting / forecasting and associated processes and policies
- Experience of building trusted internal relationships
- Strong communication and follow-through skills
- Ability to collaborate with multiple internal stakeholders and other functions to ensure successful implementation of a matrixed business model

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